Archive for March, 2010

FIVE33 appears in Paris

It seems that some of our work has found itself centre stage in Printemps!

Busy checking out the video post of Alice in Wonderland at Selfridges on YouTube last week, we also had a look at a video of the lovely work that Disney did with the French Department Store.

We were all wishing that we could have indulged in a Ladurée Macaroon or two at their pop up café when what should appear but our very own Book in Book!

A book so chic that it had its own display case in Paris! A perfect end to our Alice in Wonderland story.

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Watch the video here…

Alice takes a bite of the big apple

Arriving in a blizzard was not how we had imagined the start of our trip to NYC, but, as the city (and specifically central park) had been turned into a winter wonderland we thought it only fair to bring Alice’s Wonderland to one of the city’s best loved stores – Bloomingdales.

Six display cases, each containing an element of Alice’s journey through Wonderland using graphics, models and original props, were displayed on the shop floor.

Our personal favourite was the tea party with original teapot suspended in mid air while pouring tea!

Alice - Bloomingdales - New York City

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