Selfridges, Oxford Street, London. Quintessentially British and home to ‘The Wonder Room’. What better location for an Alice in Wonderland Concept store?
Launched during London Fashion week FIVE33 worked closely with the Selfridges visual teams to create 5 beautiful Alice windows. Mixing the worlds of Selfridges and Tim Burton’s reimagining of the classic story was no mean feat but the finished windows really brought both elements of the collaboration to life.
The tea party continued with a Fashion Week party in conjunction with Alice Temperly’s new diffusion line ‘Alice’ which was attended by a modern day mad hatter, Slash from Guns n Roses! Some of us were more excited by this than others!
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