FIVE33′s Friday Fix

August 20, 2010 at 7:08 pm · Filed under Advertising, Fashion, Movies, Music

Hello, you… it’s FIVE33 here, back with another espresso shot of culture for all you vultures.

We think it might be a bit wrong to have fallen in love with a website, but the ‘I love my scarf’ website from Hermès is so good that some of us (mainly Flic) almost lost a serious chunk of their day wishing they were one of the featured girls! Vive la France

Continuing our love for European design classics, Italian beer Peroni has produced this stunning new short film ‘Senza Tempo’. Directed by the award winning Gabriele Muccino (The Pursuit of Happyness and Seven Pounds) it is so beautifully shot that it made us all want to jump on the next flight to Rome and sit at a street café watching the world go by.

There’s nothing we like more in the FIVE33 office than a mash-up, but it’s kind of rare that one comes along that catches our eyes or ears. That all changed this week with a couple of culture-clash masterstrokes.

Bringing two totally separate ideas together to create something new doesn’t always end well but we’re pleased to report that Lacoste’s celebration of Snoopy and his friends (who are collectively celebrating their 60^th birthday this year) doesn’t disappoint.

Sometimes simple really is the best option.

We’ll be putting our names down on the waiting list. When these are launched in October you can guarantee that they won’t be on the shelves for long.

Sticking with our mash-up theme . . .

Mixing the summery pop joy of The Jackson’s ‘Rockin’ Robin’ with the grinding existential angst of Nirvana should be filed under ‘don’t try this at home’, but somehow Go Home Productions have managed to pull it off with aplomb.

All together now… ‘hello, hello, hello, how low?’

And finally, we are not usually in the habit of posting funny animal videos, but this one is so joyously amusing, we just had to share. If you don’t laugh at this, check your pulse. Just 9 seconds long, but it gets funnier every time you watch it…

Even Deer need something for the weekend. Wherever you are, have a great one!

FIVE33′s Friday Fix

August 13, 2010 at 7:05 pm · Filed under Advertising, Art, Books and magazines, Fashion, illustration, Music

Hello Friday. Where have you been hiding away?

August seems to be a month for fashion celebrations (which is fine with us!) First up is a birthday salute to the British institution that is i-D magazine. Celebrating their 30th anniversary, the special birthday issue has been shot exclusively by Nick Knight (the man behind our beloved SHOWstudio)

Not happy with just one beautiful cover, Mr Knight has shot 3 which fit nicely into the issue’s ‘Then Now Next’ theme (we’ll let you decide who fits where!)

Also this month Kate Moss celebrates her 30^th British Vogue cover, shot by one of the most influential fashion photographers of our time Patrick Demarchelier. If this doesn’t prove that Kate has still got it nothing will!

August heralds the start of Fall/Winter collections hitting the stores so we were excited to see the new lookbook from Prada. A really nice mix of illustration by Alexander Reichert & Fausto Fantinuoli and photography shot by Phil Meech

As if that wasn’t enough to feast your eyes on this week we’ve also . . . fallen in love with zombies again. Mmmm, zombies.

The new video from poundingly awesome rock band The Cribs for their single Housewife shows just how cool zombies can be. Undead cool.

This was also the week we started drawing on our hands in an attempt to recreate this inspired advertising campaign from AT&T…

…and danced around with the lights off to Chromeo’s new song ‘Don’t turn the lights on’

(and marveled at the video directed by the ingenious Keith Schofield)

All told, it’s been quite a week. Right, we’re off to party like the Ewoks did when the Death Star blew up. Have a great weekend!