It’s been pretty busy here at FIVE33 towers but we’ve managed to sneak out of the office to snap a couple of things for you!
The week began with a visit to our favourite shopping mall Westfield London. Hot on the heels of some truly monumental murals to celebrate the launch of Halo: Reach (firefight rocks) comes another must-see event.
Though we’re still partial to a bit of Pop Up retail (isn’t everyone?) Westfield’s Fashion Car Boot Fair brings a new, more glamorous edge to a well loved concept.
Hyundai have provided the cars and each one has been turned into a perfect embodiment of the brands on show. Our favourite modded motors belonged to TopShop, Save the Children and Whistles.
The Car Boot Fair ends this weekend with hundreds of prizes on offer — and with catwalk shows revealing the latest trends we’ll be back making sure we haven’t missed anything. See you there…
We also managed to hot foot it along to Harvey Nichols this week to have a look at their womenswear windows. The attention to detail is pretty spectacular, with the main item in each window made entirely out of something unique. A piano made of cassette tapes, a dress made of wooden clothes pegs and a Ferrari made of tiny plastic horses. Transformative style.
We can’t of course ignore London Fashion Week, where we’re smiling like the catwalk that got the cream. Half-way through the S/S11 shows and we already want to strut our stuff in some of Christopher Bailey’s beautiful biker chic for Burberry and spend the evenings at an early autumn garden party wearing Erdem (along with everyone else)…
But it seems that Fashion week may have gone to someone’s head . . . here’s Ian’s best ‘Blue Steel’, now featuring double glazing!
Other things that have caught our eye…
The stand out exhibit from this year’s London Design Festival was supplied by Outrace. An installation in Trafalgar Square by Clemens Weisshaar and Reed Kram featuring giant robots on loan from Audi. And you know how we feel about robots! Members of the public could submit messages for the robots to write, If your message was selected cameras captured the message and OUTRACE then created a custom made video to share with friends and the rest of the world. Robo-genius.
Short and sweet this week but just enough time for the latest video from the incredibly creative OK Go. Every time these boys release a new promo clip, everyone should sit up and take notice. They haven’t let us down this time.
Well, the weekend is incoming, so we’d better get out of its way… it’s looking like a large one…
….And we’re back, with some more of what’s been showing up on our reportcards this week.
The brandwagon rolls on, continuing the trend of big name directors and big name brands joining forces to deliver stylish shorts that blur the lines between entertainment and advertisement. Dior have partnered with mockney movie-maker Guy Richie for this Jude Law-starring piece, promoting their fragrance Dior Homme.
Set in Paris, it’s full of Richie’s trademark brit-charm, and Jude displays great chemistry opposite beautiful Slovakian model Michaela Kocianova.
Combining old school glamour with a soundtrack from Muse this 5-minute short is well worth a look.
This week has seen the end of the summer holidays and the start of a new school year. We thought it was only fair that we give you FIVE33′s round up of ‘back to school’ must haves!
Bringing a bit of retro cool to our electronic gadgets these retro-VHS skins from Infectious will make you the coolest kid in class (or the office for that matter!)
Everyone makes mistakes now and then, that’s what Tipp-Ex is for! That and creating incredibly clever advertising virals it would seem. Bringing an innovative white-out mechanic to YouTube, and a seemingly endless range of personal choices, this bear-faced brilliance.
Warning – you will lose substantial amounts of your day playing with this!
Watching a video titled ‘A hunter kills a bear’ may look like you’re watching the wrong thing, but stick with it, it’s worth the wait.
The 2010 Fall Lookbook from US brand Kellers has made us all want to go back to the classroom. Long socks, satchels and tailored blazers have us smitten… we want to take a uniformed day-trip out of LA to the Eastside, and pronto!
And even school books needn’t be dullsville… Knock Knock have seen to that! Notebooks, stickies, file folders and task clips have all been given the special treatment ensuring that doodling in class and passing secret love notes will never be the same again. They say they put ‘the fun in functional’ and we can’t disagree. Our fave? The Fashion citations of course….
You can’t go back to school without a a cool ride, and now you can customize your own bike thanks to bikebyme (now available in the US as well as Europe). Pink handle bars? Check. Blue bike frame? Check. Yellow wheels? Check. Never mind about the hummers and Range Rovers- we’re all eco-friendly and looking super-cool with our new wheels. And what goes on behind the bikesheds, STAYS behind the bikesheds.
And finally - we leave you with something completely different!
A lovely bit of animation from director / designer duo Yum Yum London. The attention to detail is incredible and the twist at the end. . .
Back from holiday and ready to show you some of the most exciting things to have hit our consciousness
H&M has just confirmed its latest designer collaboration will be with French luxury fashion house Lanvin. Having teased us with 7 short videos on their YouTube channel this video final went live yesterday to rapturous applause from the fashion pack. Lanvin will be producing a range of both mens and womenswear for the high street store – Could this be the most hotly anticipated H&M collaboration yet? Only time will tell.
As you may have noticed, a beautiful piece of fashion advertising often finds its way in to our weekly blog. This film may have to jump to the top of the favourite list though!
Shot by none other than Martin Scorsese this new ad for Chanel fragrance Bleu de Chanel is . . . well, we’ll let you decide for yourself!
It was with great sadness this week that we heard of the death of photographer Corinne Day. Arguably one of the most influential photographers of the 90’s her images of a young Kate Moss are instantly recognizable.
The imperfect and voyeuristic feel of the images that Corinne produced were in stark contrast to the perfectly made up supermodels and photography of the time, paving the way for the documentary style photography that became synonymous with the late nineties and beyond.
Now that our Venice Beach office is up and running we thought we’d keep you updated with the coolest things that LA has to offer.
First up is a Laundromat with a difference. Fresh Pressed in Los Feliz, LA is a DIY screen printing shop where the machines are cleverly disguised as vintage Westinghouse dryers. You can roll through your own personal designs or simply adopt the skills of the graphic design staffers. Next time we’re there we’ll be dropping in to get a present for someone lovely- or maybe just ourselves!
Summer is coming to an end and what better way to enjoy the last few balmy evenings than watching a film in the open air. At the Hollywood Forever Cemetery you can do just that, sitting under the stars and amongst palm trees, oh- and graves! There are a few more weeks left to join in the fun. Last weeks Goodfellas screening came with an introduction from the real Henry Hill. Who will turn up this Saturday night? Head down there and find out for yourself. Cinespia
Kanye Westmay not have been the best behaved boy recently but it hasn’t stopped us from watching his latest music video, POWER, over and over- oh, and over again. The video was directed by Louis Vuitton Don and visual artist Marco Brambilla. The Sistine Chapel was used as a reference point for what Brambilla says is a ‘moment of transition’ for Kanye.
As ARCADE FIRE‘s critical acclaim continues with stunning third album THE SUBURBS, this week has witnessed a truly jaw-dropping video for next single “We Used To Wait”
The interactive film by Chris Milk (director of promo’s for Green Day, U2, Kanye West, Gnarls Barkley & Johnny Cash) is built in HTML and using google satellite technology – described as a mash up of technologies by Google’s Creative Labs you are asked to enter the address of your childhood home and watch the story unfold before your eyes, instantly and seamlessly making it your story.
Thomas Gayno of GCL says “modern web technologies craft an experience personalised and unique for each viewer, as you virtually run through the streets where you grew up.”
As a way of expressing his deepest love and thanks to his wife, Rachel, for all her unerring support during his treatment for cancer, 35 year old Sydney man Kristian Anderson made the following video below for her birthday.
Soundtracked by Train’s “Marry Me”, the clip is intro’ed by New Zealand PM John Key – Rachel is a Kiwi – and features Hugh Jackman, who appeared in the video after Kristian asked radio station Triple M – Sydney’s premiere morning breakfast show – for help.
Also used to encourage donations for The Cancer Council who finance treatment for cancer patients and as a platform to urge Triple M’s listeners to seek medical advice as early as possible, the video is a touching and uplifting a message.You may need tissues!
And finally. . .
A huge congratulations to Dominic Hyman (Art Director for our wonderful Alice Tour) and his talented team, who won Best Art Direction for Movie/Mini at The Emmy’s for their amazing work on ‘The Pacific’.
We’ll see you same time, same place next week!
About
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
