Making sure your weekend doesn’t have a weak end, it’s the FIVE33 Feed.
Yes. That just happened.
Menswear is at the top of the fashion agenda as the Men’s Spring / Summer 2012 fashion weeks get under way. The standout show in Milan this year was from Sarah Burton at McQueen. As the models walked down a concrete catwalk split by an industrial colonnade, Burton delivered the essence of 70’s rock-and-roll swagger and showed that stripes are definitely the way forward.
Perhaps it was the bright colors or the relaxed holiday vibe…. or it might just have been the eagerly-anticipated return of the moccasin that put the sun back into our hearts.
From Milan to Paris, the fashion police (not to mention the actual police) could not ignore the trial of John Galliano, which was heard this week. As the world of high-end fashion loses some of its most provocative designers, everyone is looking for a new ‘enfant terrible’… Enter Nicola Formichetti, creative director at Mugler. Formichetti is not one to shy away from the bold, mixing colors and textures with beautifully-cut tailoring to create a wardrobe for the man of the future.
Okay let’s get synthetic. Cutting-edge dubstep artist Skrillex has teamed up with D&B pioneers Nero for a floor-rattling remix of ‘Promises.’ The two dropped their collaboration at UK club The Nest back in late May (with Chase & Status and Plan B also on the bill). We;ve been kept waiting too long, but the album version has finally been released. Without further adieu:
If you’re looking for forward-thinking music that’s a little less. . . aggressive, may we recommend something truly off-beat: The BBC Philharmonic presents Nero’s Dubstep Symphony. Club-rocking anthems infused with orchestral grandeur – the best of both worlds, no?
In case this week’s fix has got you a little hot under the collar we’ve discovered the perfect remedy… After being voted the smoothest TV personality of 2011, David Hasselhoff has been turned into a popsicle by Del Monte Iced Refreshment – I bet you didn’t see that one coming!
Now that’s an image you’ll never get out of your head. All good things come to an end, and the Friday Fix is no exception. This is FIVE33, signing ‘Hoff!
If you only read one thing this week, make it the FIVE33 Friday Fix… especially since you’ve already started reading it.
The Great British Summer is underway, which means that Polo ponies have hit their stride, the UK’s most fashionable have made Ascot their own personal catwalk and Wimbledon is just around the corner.
Buoyed by his win at Queens earlier in the week, Andy Murray marches on with hope that this will be his year (though the strawberries and cream are our winner). Thanks to Sony, we’ll be able to watch every serve, volley and match point in 3D from the comfort of our own homes. Drawing inspiration from their own 2006 campaign, this advert sees tennis balls taking over the quiet suburban streets of Wimbledon. Did someone shout ‘new balls please’?
FIVE33 are crazy in love with Beyonce at the moment. Perhaps it’s the new hair color, maybe it’s the fierce new dance moves… or just the simple fact that she’s BEYONCE. Whatever the reason, it looks like we’re not the only ones: when the July issue of Dazed and Confused arrived in the office this week there was an audible gasp as jaws hit the floor in unison. But don’t take our word for it… the spread speaks for itself.
Just as Beyonce is a woman’s woman, Sean Bean has proven himself to be a true man’s man. This week the 52-year-old British actor got in a bar fight while defending the honor of his noble lady (his 22-year-old Playmate girlfriend). Bean took a broken bottle to the arm, and the laceration was mended while he enjoyed another drink at the bar.
While his chivalrous display is admirable, it begs the question: where was Bean’s indestructible spirit during last Sunday’s episode of Game of Thrones? Based on the novels ‘A Song of Ice and Fire,’ the epic HBO fantasy series has raised the bar of cinematic television. We would never want to give away any spoilers, but it’s hard to keep quiet about a show this good. With the season finale just around the corner (Sunday night in the US) and our pulses still racing from last week’s shocker, we strongly urge a 9-episode marathon to get up to speed. Trust us, you’ll be glad you did!
Sonic-side, one of our favorite artists,Metronomy, has a new video out for their latest bass-heavy single ‘The Bay,’ and it goes a little something like this:
In LA, the dust has settled from the ‘Gamergeddon’ that is E3, and we can reveal the one game that has us more excited than any other. In the same week that the 15-year-old Duke Nukem Forever FINALLY launches, it’s nice to have a developer like Irrational reminding us of what the future of video games looks like. Blending inventive interactive storytelling, pulse-pounding action and a city in the sky that raises the bar yet again for gameworlds, say hello to Bioshock: Infinite.
Finally, and hot of the presses, we have the final trailer for Harry Potter and the Deathly Hallows Part 2, which is also the last Harry Potter trailer EVER. With a story arc that has been building over eight movies, they wring every last bit of melodrama out of this grand finale. Whether you’re a fan or not, this is pretty powerful stuff.
Now you’re in the know… and we’re right there with you. See you in seven.
Sundaes are delicious, but Fridays are so much sweeter. Dig in to the FIVE33 Fix.
Facebook has been taken over by the last person you’d expect – you. ‘The Museum of Me’ app from intel gained over 70,000 ‘likes’ in its first 24 hours on the site. Accessing all of your information, the program creates a personalized journey through a gallery exhibition that stars you and your facebook friends. The resulting film is a beautiful, poignant, and sometimes alarming reminder that what happens on facebook stays on facebook.
The digital age has seen a serious decline in the number of real-life, bought-in-a record-shop, listened-to-from-start-to-finish albums, which begs the question: how does an artist make their album special? British band The Kaiser Chiefs have brought the magic back by enabling fans to create their own version of their new album The Future is Medieval. Not only can you select the 10 songs that make it onto your album and design your own cover, you can then sell your version of the album on their website and make £1 for everyone one bought!
For one lucky fan the experience was a little more interactive . . .
Everyone loves tasty treats, but these lollipop numbers by New York-based photographer Massimo Gammacurta are this week’s piece of eye candy. Go on… indulge your artistic sweet tooth.
Pittsburg duo 1,2,3 has just released the video to their song ‘Work’. Not only do we love this quirky single, we also love the use of the tilt shift camera angle. Who knew Work could be so much fun?
Finally, our in-house graphical guru Kenny B. Harris has broken onto the silver screen. His work on a 20 ft. hand-painted sign for the Brooklyn-based vinyl shop ‘Dope Jams’ can be seen in the new Chrysler 300 ad. Dope indeed.
That’s it for this week. As always, we strive to be the entertainment cherry atop your work-week banana split, so come back for another hearty helping next week!
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.