This week’s Fix is ‘Totes Amazeballs’: New York phone booths get a much needed makeover, Kellogg’s takes Tweeting seriously, Intel assembles a high-tech flash mob and Fashion Week takes London by storm. Plus: new music to end February on a high note.
Public libraries and phone booths are both becoming relics of a bygone age, but one man has put both back on the radar. U.S. architect John Locke brings the library to the streets of New York as part of his Department of Urban Betterment (DUB) Project. Installing shelves inside seldom-used phone booths, he hopes to rekindle society’s love of literature – with 13,699 booths already installed in Manhattan, he might just be on to something.
The Charlatans front man Tim Burgess proves that if you have an idea, you should share it with the world – you never know what might happen. When Kellogg’s heard that Burgess had been amusing his Twitter followers with a farfetched notion for a new breakfast treat, they took it seriously – and made it! ‘Totes Amazeballs’ is a Rocky Road flavored cereal that we at FIVE33 can’t wait to sample for ourselves.
Intel took to the streets and amassed a flash mob (armed with their new Ultrabook laptop) to create human ‘digital billboard mosaics.’ The campaign was designed to show the “thinness and responsiveness” of the technology – we just wish these guys were around when we needed a taxi.
London proves it is not just one of the most fashionable, but one of the most creative epicenters on the planet, as top designers flocked to the city for the annual Fashion Week festivities. The audience at Alexander McQueen was transported into an eerie forest as models walked through a catwalk of fallen autumnal leaves and disappeared into the dark. Who said spooky can’t be sexy?
In another neck of the Fashion Week woods, Christopher Bailey brought his Burberry Prorsum show to a close with an unexpected rain shower. Outside the tent at Kensington Gardens, as if by magic, torrents of water cascaded down the clear structure. Inside the tent, foil confetti drizzled down on the audience as the models appeared for the finale under striped umbrellas. Weather the storm for yourself:
Giles Deacon created a collection that was so beautifully detailed, it set our hearts ablaze. The holes on Deacon’s dresses seem to have been burnt, but the ‘charred’ fabric is actually edged in tiny crystals. The collection captures the signature Giles gothic darkness that we know and love – without the black leather.
Kasabian are back with a brand new track: a Sergio Pizzorno classic. Narcotic Farm No. II is everything we love about this band and more. One click and you’ll find out why…
‘Love Interruption’ does not contain your standard ‘love song’ lyrics, but then again Jack White is not your standard lyricist. Call it love at first listen, but we’ve fallen for it hook, line and sinker.
That’s February’s last Fix… see you in March for more madness!
This week we have a bit of Posh, a look at the biggest artist in the world, a far cry for video game graphics, a cinematic Jay-Z remix and an interactive egg hunt. You can’t make a fix without breaking a few eggs, so let’s get cracking…
As New York fashion week drew to a close and the fashion glitterati ran to catch their London flights there was one collection that left a lasting impression. Victoria Beckham has become the fashion pack’s favorite of late and it’s little wonder when she produces such beautifully crafted collections. With the New York Public Library providing a back drop to her FW 2012 collection (which included the unveiling of the brand new Harper bag!) Victoria proved her fashion credentials once again.
With London fashion week starting today we wait with bated breath to see what Britain’s finest have in store – Check back next week for our pick of the shows.
When you are Takashi Murakami, the worlds 6th richest living artist, anything is possible. Visitors to his new show ‘Ego’ are greeted by a 20ft inflatable self-portrait of the artist who sits and watches over his latest creations.
With 2012 well and truly underway London’s focus is slowly shifting to Stratford, home of the Olympic park. Sponsors Coca Cola released their Olympic song ‘Move to the beat’ this week. Created by music producer Mark Ronson and featuring both London vocalist Katy B and sound recordings of 5 Olympic hopefuls this track looks set to form part of the soundtrack to our summer.
Staying in London, Jewelers Fabergé have joined forces with 2 charities (Elephant Family and Action for Children) to create The Big Egg Hunt. Starting on Tuesday and running for 40 days and 40 nights this interactive Easter egg hunt takes place across London and promises a ‘cracking good time’.
Gamers are about to be transported back to paradise, albeit a paradise ruled by psychopathic mercenaries. The latest trailer for Far Cry 3: Stranded pushes pre-rendered graphics another step towards the photo-real. Could this be a glimpse of what the next generation of consoles have in store for our eyes?
Mixing film and music to create a brand new version of Jay Z’s 99 problems, Eclectic Method has taken clips from hundreds of movies to recreate the lyrics. Our only question is can you name all the movies used?
That’s all for this week, we’ll see you in seven for another shot of maximum ace.
Super Bowled over, we turn our attention to America’s true past time: Advertising. Chronicle’s campaign takes to the sky, Shame gets personal (ads), the Libertines crowd-surf the web, H&M recruits Sofia Coppola and we recap the top Super Bowl trailers… Plus new music videos from The Black Keys, M.I.A. and OK Go. Let’s kick it off.
Look, up in the sky! Is it a bird? Is it a plane? No. It’s super… dudes. New York City has had its share of supernatural invaders over the years, but last week it was treated to an inventive campaign for found-footage superhero movie Chronicle, wherein a group of troublemakers stumble upon incredible powers – including flight. A trio of RC “human” fliers were launched into the skies, successfully stirring up viral buzz.
Looking for a good time? The intense psycho-sexual drama Shame took the age-old marketing mantra “sex sells” to bold new places. The latest promo poster manufactured a full page of newspaper personal ads to reveal the darkly seductive Michael Fassbender, who plays a sex addict looking for love in all the wrong places.
High street fashion chain H&M are at it again with another high-brow collaboration. As fashionistas eagerly await the Marni collection (hitting stores this March), film lovers can enjoy Sofia Coppola’s first step into advertising as she takes us on a Moroccan journey.
If you’ve got the moviemaking bug and fancy creating your own short, let us introduce you to our favorite new app. Forget Hipstamatic- bring your pictures to life with the 8mm Vintage Camera app. Choose from various filters and start turning every moment into a beautiful piece of retro art.
Last year, music photographer Roger Sargent was privileged enough to document the hotly-anticipated reunion of The Libertines . Promising new insights into the rock and roll lifestyle of the notorious Brit band, the feature-length documentary ‘There are No Innocent Bystanders’ finally comes out next month. By reaching out to their fans through the fundraising platform PledgeMusic, the Libertines offered an exclusive, unreleased live EP to anyone who donated to their cause – and reached their target in just 24 hours!
It’s been a super-sized week for music videos from some of our favorite artists.The Black Keys give us a glimpse into life on the road in their new video ‘Gold on the Ceiling.’ Hop in and buckle up!
Fresh off of flipping the bird to millions of Super Bowl viewers round the world, M.I.A. proved that ‘Bad Girls’ really do have more fun – especially, it would appear, while speeding through the Westbank! You might not want to try this at home…
And OK Go returned with their signature blend of insanity and innovation, this time for their track ‘Needing / Getting.’ Amassing over 10 million YouTube views on in just a few days, if you haven’t seen this video yet, someone you know surely has.
Last but certainly not least, we turn our attention to the Super Bowl: home of the blockbuster movie trailer. As American football fans across the country assembled to watch the Giants pull out a win over the Patriots, 6 heroes were joining forces during the commercial break. There was no shortage of off-the-field action thanks to trailer premieres for G.I. Joe 2, Battleship and John Carter, but one mighty team of superstars left us cheering for more. For anyone who missed it, we bring you The Avengers. All together now… “Captain?!?”
That’s a wrap. Have a splendid weekend and a wildly romantic Valentine’s Day…
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The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
