Get your Fix on! This week the ‘Dark Knight’ shines, ‘Gatsby’ looks greater than ever, we prepare to ‘Enter the Metro,’ Hot Chip rocks out ‘Night and Day,’ Roman Polanski and Prada show come Cannes-do spirit, and the Olympics show off their gold-medal ticket designs.
2012 promises an unforgettable summer of cinema, but one fire burns brighter than the rest. Our passion for all things Dark Knight has been fueled even further with the release of the international one sheets for The Dark Knight Rises. Featuring Catwoman, Bane and the legend himself, these powerful images might just be Gotham’s reckoning.
The hotly anticipated film The Great Gatsby (opening holiday 2012) also ramped their campaign up a notch when the world was given its first look at Baz Luhrmann’s reimagining of the classic novel. The visionary director behind Romeo+Juliet and Moulin Rouge brings his stylistic flare to the raucous parties, beautiful flappers and dapper gents of the Roarin’ 20s – it’s a world we can’t wait to get immersed in.
A dark and dangerous world-building project for FIVE33 finally came to light this week, as the long awaited dystopian FPS “Metro: Last Light” launched its campaign with the haunting short film “Enter The Metro,” created by London creative agency Ichi. We were enlisted by THQ to chart the last day on earth from multiple viewpoints, capturing the end of days with a symphony of emotion, which the short film has brought to life brilliantly. The long-awaited followup to the acclaimed ‘Metro 2033′ is due out next year, with more than a few surprises in store.
Avant garde British comic Peter Serafinowicz mans the director’s chair for a second time in Hot Chip’s latest video, ‘Night and Day.’ Not only does the spectacle feature Lara Stone as a UFO pilot, it also introduces what will surely become the dance move of the summer. Words can’t do it justice; you’ll just have to see for yourself:
This year Pentagram design studio celebrates their 40th anniversary, and to mark the occasion they’ve released a short film charting the story of one lucky baby born the day it all began. The man’s humorous life story unfolds over four decades of iconic Pentagram designs. Time flies when you’re having this much fun:
With The Olympic games just a couple of months away, Londoners brace themselves for the arrival of global sports fans. Meanwhile, the design world was thrilled to see exactly what the fans will be holding – the tickets! Incorporating images of venue architecture and stylized sporting pictograms, these print outs might be too beautiful to cash in!
That’s all for this week. Get your fill of the Fix every Friday at FIVE33.
Enter the Friday Fix: Tokyo lights up the night, Footlocker steps up big time, Playboy has its ups and downs, and Max Payne finally strikes back. Come see the sights!
The new ad for sneaker specialist Footlocker gives us a glimpse of a more entertaining shopping experience – and who doesn’t want that? Throw on your pumped up kicks and show off your fancy footwork.
Last weekend saw the opening of the Tokyo Hotaru Arts Festival, and rather than launching with an exclusive party for the select few, the organizers (with a little help from Panasonic) invited the entire city to float 100,000 LED lights down the Tokyo river. The eerie, bioluminescent blue hue weaving through Toyko made for a stunning sight.
Bring the Payne! The long-awaited release of Rockstar Games’ Max Payne 3 has been one of the most highly anticipated video game events of the year. Back after a nine year hiatus, the former New York City detective finds himself in truly cinematic surroundings and proves that he’s still the biggest bad ass out there. We can’t wait to get our hands on a copy and see if it lives up to the decade-long hype.
Clearly, a lot can happen in a week – and according to this French advert for Playboy shower gels, a lot can happen in an elevator too! You’ll never want to take the stairs again.
You may now return to your regularly-scheduled weekend.
This week is a well-balanced Friday feast: new ‘Nightmusic’ from Grimes, Instagram’s Photo-a-Day challenge, ‘Breaking Bad’ delivers the goods, Robert Sheenan feeds our ‘Hunger,’ Disney·Pixar takes a ‘Brave’ new look at fashion and Diablo III is so lifelike, it’s scary. Get it while it’s hot!
In a week where the world says a fond farewell to such visionary geniuses as Maurice Sendak and Vidal Sassoon, their legacies live on through the next generation of creative talent. 24-year old Canadian Claire Boucher unleashes her alter ego Grimes, establishing herself as one of the hottest musicians of 2012. The video for her latest release ‘Nightmusic’ is everything we’ve come to expect from this off-the-wall performance artist.
Instagram enables everyone to show off their creative side (or at least put retro filters on their smartphone snapshots). In their latest campaign, the iconic Italian sportswear brand Ellesse Heritage invites creatives to a month long photo-a-day challenge. Drawing inspiration from a wide array of themes from ‘colour’ to ‘nostalgia,’ entrants can show off their photos using the #CityPortraits hashtag. Don’t just seize the day – upload it!
While we’re on the subject, one of our favorite photographers is the endlessly-creative Rankin. This week saw the second issue of his publication Hunger, featuring Irish MisfitRobert Sheehan on the cover. In case you’re not the type to judge a magazine by its cover, this teaser trailer should win you over:
It’s been a lengthy hiatus, but your friendly neighborhood meth dealers are back in business. AMC’s Emmy-winning Breaking Bad returns this summer to heat up the silver screen, and a new viral campaign has already begun feeding the addiction. Breaking Gifs harnesses the elemental power of the periodic table, uncovering exclusive art and first-look content hidden across the web. With only 2 short seasons left in the series, we’ll take all the Breaking Bad we can get our hands on. Be sure to check back in periodically for the latest reveals. Breathing life back into the PC gaming scene this week is the astonishing Diablo III, taking the ‘long’ in long-awaited sequels to new lengths. Starting development way back in 2001, the notorious perfectionists at developer Blizzard certainly kept us waiting, but it looks like it might have been worth it:
Always keeping a sharp eye on fashion, this week we turn our attention to the time-honored tradition of Scottish couture – specifically, the Kilt. Disney-Pixar’s ‘Brave’ takes an up close and personal glimpse behind the male skirt… and it ain’t pretty. Feast your eyes on this:
Finally, a music mix to soundtrack your weekend. FIVE33 favourite Jon Cox drops another WILDABOUTNOTHIN’ podcast packed to the ears with future sounds and hidden delights. Be sure to subscribe to this sublime musical treat.
Hope you enjoyed your fill of the Fix! Come back for a second helping next Friday.
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.