August seems to be a month for fashion celebrations (which is fine with us!) First up is a birthday salute to the British institution that is i-D magazine. Celebrating their 30th anniversary, the special birthday issue has been shot exclusively by Nick Knight (the man behind our beloved SHOWstudio)
Not happy with just one beautiful cover, Mr Knight has shot 3 which fit nicely into the issue’s ‘Then Now Next’ theme (we’ll let you decide who fits where!)
Also this month Kate Moss celebrates her 30thBritish Vogue cover, shot by one of the most influential fashion photographers of our time Patrick Demarchelier. If this doesn’t prove that Kate has still got it nothing will!
August heralds the start of Fall/Winter collections hitting the stores so we were excited to see the new lookbook from Prada. A really nice mix of illustration by Alexander Reichert & Fausto Fantinuoli and photography shot by Phil Meech
As if that wasn’t enough to feast your eyes on this week we’ve also . . . fallen in love with zombies again. Mmmm, zombies.
The new video from poundingly awesome rock band The Cribs for their single Housewife shows just how cool zombies can be. Undead cool.
This was also the week we started drawing on our hands in an attempt to recreate this inspired advertising campaign from AT&T…
…and danced around with the lights off to Chromeo’s new song ‘Don’t turn the lights on’
(and marveled at the video directed by the ingenious Keith Schofield)
All told, it’s been quite a week. Right, we’re off to party like the Ewoks did when the Death Star blew up. Have a great weekend!
Well another week has come and gone. Can it really almost be August?!
Though we’re far from wishing our summer away (we’re having far too much fun in the sun) the fashion world is looking to the fall/winter collections already.
We’ve come across some really exciting new interpretations of the ‘look book’ this week and thought you’d like to take a peep . . .
First up is some work by renowned photographer Stephen Shore. He started out photographing Andy Warhol back in the 60’s and this season Shore has collaborated with Urban Outfitters on their Fall Look Book. The images have made us all want to return to the preppy look – High School here we come!
The print versions of the campaign are beautiful but it’s online where this campaign really comes alive: the ability to move around the models and have them move within the picture really does make this a stunning interactive look book. Give your mouse a treat and check it out.
Wrangler are also getting in on the act. This is the second time that they have created an interactive look book for their Blue Bell range. Unlike the Burberry’s look book this version allows the viewer to move the model at certain points within a film (we love the jump over the fence) .
It’s certainly much more fun than flicking through the pages of a printed look book! Dive in here.
Sticking with a retail theme, we’ve been playing this tune ‘All Summer’ pretty loudly in the office this week.
Not only is it a collaboration between 3 incredibly cool artists - Kid Cudi, Rostam of Vampire Weekend, and Best Coast - it has been created by kings of the casual sneaker -Converse
We’ll leave you with a very cool mystery - the trailer for the new movie CATFISH. This is an independent documentary which has really caught our imagination with its intriguing ‘Don’t Let Anyone Tell You What It Is’. What do you think is really going on with this movie?
We started the week off – where else? – going goo-goo for Gaga at the O2 Arena.
Lady Gaga’s stage show was everything we could have wished for and more. Her use of projections and light had all the energy of a provocative live art show and as for the voice . . . she truly is awe-inspiring. 22,000 of her Little Monsters left the arena very happy indeed.
Her reputation for incredible music videos looks set to continue if the teasers for her Steven Klein-directed ‘Alejandro’ promo are anything to go by: Watch it here
Summer is here at last, and thanks to Berlin-based Freestyle Magazine not only do we now have something to read when we’re sitting in the park soaking up the sunshine, we also have our own designer Frisbee courtesy of Paul Smith. The bi-annual magazine owes its unique shape to the Frisbee that it is always packaged in (customised by a featured creative). What’s more, this edition’s pink Frisbee with silver print will make sure we’re the coolest people in the park for the rest of the summer. Not to mention lethal. Duck!
The Parisian directing team of Jonas & François (Jonas Euvremer, François Rousselet) has been on our radar for a long time, directing videos for Justice’s “D.A.N.C.E.”, Kanye West’s “Good Life”and Madonna and Justin Timberlake’s “4 Minutes”.
Their new video for the Audio Bullys track “Only Man” has become this week’s office favourite so we thought it only fair that we share it with you . . .
Plan B’s new album ‘The Defamation of Strickland Banks’ has been on repeat in the office recently and so we hungrily feasted our eyes on the final part of his music video trilogy, (arguably the most impressive of the lot). He’s been talking about his vision to take the album’s conceptual narrative as the basis for a full feature, and here’s hoping he gets the green light. He seems to have the voice of an angel on permanent loan.
Ben Drew does, of course, have a bit of acting experience, essaying a truly terrifying performance opposite Michael Caine in Harry Brown. He again brings a real presence to the screen here. But it’s the direction by Daniel Wolfe that really stands out: a great finale to a genuinely cohesive video trilogy.
Plan B’s website also looks as retro slick as his album sounds, and is well worth a click through.
Lena Meyer-Landrut’s Satellite looks like it’s going into orbit post-Eurovision victory. We tipped it then, still playing it now.
And kickstarting the weekend nicely is Armand Van Helden’s remix of Uffie’s A.D.D. SUV with Pharrell Williams. Pump up the volume. Banger!
This week we see that Japan will be the first country to experience 3D gaming on the Sony PS3 with games being released next week on the 10th June. With more 3D-capable TVs starting to appear (Samsung’s new range look pretty tasty) it looks like we may all be seeing things in a new dimension before too long. Having finally moved on from iPad envy it looks like this could be the next phenomenon to take over the office! Now if Fox would just pull their finger out and put out a proper AVATAR Blu-Ray, we might be able to take that trip back to Pandora we’ve been looking forward to…
We were also excited to see that some of our work was unveiled at Cannes.
Our LA team created the print campaign for ‘Detective Dee’ a Chinese film produced by the Huayi Brothers.
And finally…
In case you think we live in a bubble and are totally unaware of the pending football takeover . . .
Here is our FIVE33 Fantasy World Cup Team:
Goal: Adam Cockerton (Our very own Art Director and goal-stopping machine)
Though our invites to the launch of the brand new Louis Vuitton store on Bond Street were lost in the post, we were thrilled to note one of our favourite theatre companies involvement in the event.
Punchdrunk productions have always been truly incredible immersive experiences and from the look of these pictures, they pulled out all the stops for LV. Critically acclaimed with a design team who have an almost unbelievable eye for detail, a chance to see Punchdrunk in action is one not to be missed.
Naturally we couldn’t let this blog pass without doffing our caps to three important milestones
Firstly the international release of Sex in the City 2 – okay, admittedly not a life-changing milestone but one that we have been a little overly excited about since we saw the first pictures of SJP in her gold aviators and white Halston dress.
Secondly, the end of television as we know it… dramatic? yes, but no less dramatic than the series finales of two of the most compelling dramas to grace our TV in recent years. Even the 5am screening did not hamper our compulsion to learn the truth about the passengers of Oceanic Flight 815. LOST was found and in a matter of seconds, 24 reached the end of its day.
Thirdly, here at last, the iPad has landed in Europe! There were queues outside London’s Apple Store, just down the road in Regent Street a full 24 hours before the doors opened, anticipation for the newest addition to the ever-growing Apple family couldn’t be more hyped. We can finally experience the game-changing loveliness of the iPad for ourselves and no longer covet our American friends.
Much has been written about the new dawn the iPad will bring, the demise of printed magazines already lamented - a little prematurely perhaps. All we know is, we can’t wait to get our hands on one.
Proving that print is still very much at the forefront of design we’ve been checking out brand new LA magazine JIMON. Full of glossy photography and spiky wit their vision statement says it all
‘The work is edgy and tantalizing to your vision with no limits. The only limit is taste’
This week, the FIVE33 office has been jumping to the sound of Skepta’s ‘Rescue Me’. Picking up plays on national radio, its only a matter of time before the North London rapper will be party rocking, champagne popping, just like his friends Dizzee Rascal & Roll Deep at the top of the charts.
We also have to give huge shouts to The Drums – their debut album has not been off the system since it dropped thru the mailbox, while Christina Aguilera’s Bionic proves the girl is always ready to duke it out with all-comers.
Eurovision-mania grips the continent this weekend. We’ll be joining the anticipated 125 million global audience to wave our flags.
FIVE33 predicts big things for Azerbaijan’s Safura - a clear favorite for us.
Didrik Solli-Tangen’s My Heart Is Yours should feature on the end credit of a James Cameron movie, making hosts Norway a strong contender; Germany’s Lene Meyer-Landrut’s quirky vocal has already taken Satellite to no.1 at home, Belgium’s Tom Dice is not typical of Eurovision theatrics - Me & My Guitar should have been James Blunt’s comeback single; Israel’s Harel Skaat performs Milim in Hebrew but with an emotion that transcends language – simply stunning. Giorgos & Friends make ‘Opa’ a rousing entry for Greece, we’re sure Ricky Martin wishes he had recorded it, Iceland’s Hera Bjork brings a powerful, larger than life vocal to Je Ne Sais Quoi. A true diva. We purposely haven’t mentioned the UK entry. Bottom three, anyone? Sorry Josh!
And lastly, one for the boys this week (with a fashion twist for the girls!)
Karl Lagerfeld has picked up his camera for ERES and created this inventive, if a little cheeky, exploration of their newest collection!
Take a closer look at our acclaimed promotional Book-in-Book for Disney’s forthcoming adaptation of the Lewis Carroll classic, as we open the book and reveal the hidden layers that make this a book worthy of Wonderland.
Following Disney’s hugely successful Alice in Wonderland Touring Exhibition – travelling across the world visiting major cities in North America, Asia & Europe – FIVE33 has taken the next step to reach those members of the press and the wider promotional world who did not have the opportunity to experience Wonderland in person.
FIVE33 has delivered an innovative Book-in-Book mailer that conceptually ties into the size-shifting world of Wonderland: a unique set of four books, hidden inside each other.
As readers turn the pages of each volume, they will first discover the filmmaker pedigree, showing how director Tim Burton has created his masterful new vision of Lewis Carroll’s classic stories. The second book gives readers highlights of key locations from the film, revealing the vast landscapes of Wonderland through gatefolded vistas. The third book introduces the talent, showing the cast that will be bringing these timeless characters to life, from Johnny Depp’s Mad Hatter to newcomer Mia Wasikowska’s Alice. The fourth and final book contains the ‘Key to Wonderland’, a USB stick created in the form of an aged key and loaded with exclusive bespoke content.
The Book-in-Book is designed to engage and excite press, media, exhibitors and promotional partners six months ahead of release, whilst showing Disney’s pride and confidence in this landmark movie. It not only gives the recipient a glimpse into the world of Tim Burton’s re-imagined Wonderland, but also acts as a prestigious memento of one of 2010’s most highly anticipated films.
FIVE33’s design team worked closely with the filmmakers to ensure that each book was true to the detail and artistry of their groundbreaking 3D production.
‘We have been very privileged to work so closely with the film’s creative team both on the Exhibition and the Book-in-Book,’ says Emily Castel, CEO of FIVE33.
‘Our creative team have really been able to immerse themselves in the world of Wonderland and I think the finished article speaks for itself.’
The care and attention put into every page of every book is a testament to both Disney’s ‘Alice in Wonderland’ and FIVE33’s stunning eye for detail.
A high end A3 hardback book, documenting the launch of the adidas End to End collection has recently been reprinted as a gift to all those involved in the project.
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
