We’ve been out and about this week and as always were on the look out for inspiration.
First up are some pics of our favorites from the Paris Couture shows.
Created by the ever wonderful John Galliano it wasn’t just the giant flowers and billowing dresses that caught our eye.
The model’s ultra modern eye make-up really got us excited, we’re looking forward to a time when we can all wear make up like this!
Emily and Maria managed to get to fashion trade show Bread & Butter in Berlin this week.
We’re not quite sure how they managed to see everything and bring back so much inspiration after such a short trip (officially just 4 hours!) but they did!
Take a look…
SHAKIRA is often hard to ignore, but as we reach the pinnacle of what has been a genuine World Cup fever, the hip-quaking one has been dominating charts globally. Waka Waka - the official 2010 FIFA World Cup anthem - has become a worldwide no.1 hit n 17 countries, and that could swell with the exposure of her live performance at the closing ceremony. The video has been viewed over two million times a day since June 10, taking its total to over 80.7 million views on YouTube as of July 9, making it the most viewed music video of June. Waka Wakahttp://www.youtube.com/watch?v=pRpeEdMmmQ0
Stepping outta the spotlight and into the shadow… DJ SHADOW to be precise. Check out his newby DEF SURROUNDS US. His unique audio darkness provides a beacon of light for fans of pure production. http://www.youtube.com/watch?v=fcESmqxS4kI
With whatever Shadow surrounds us, it always most def, Def.
And lastly, we end the week with some exciting news . . .
Next week sees the official opening of our new Venice Beach office in LA!
To say that we’ll miss Emily and Andrew is an understatement. Emily is our rock and the office will be a different place with out her – thank goodness for skype!
But it’s an exciting new era for FIVE33 and we can’t wait to bring you even more news and inspiration from both sides of the Atlantic.
We started the week off – where else? – going goo-goo for Gaga at the O2 Arena.
Lady Gaga’s stage show was everything we could have wished for and more. Her use of projections and light had all the energy of a provocative live art show and as for the voice . . . she truly is awe-inspiring. 22,000 of her Little Monsters left the arena very happy indeed.
Her reputation for incredible music videos looks set to continue if the teasers for her Steven Klein-directed ‘Alejandro’ promo are anything to go by: Watch it here
Summer is here at last, and thanks to Berlin-based Freestyle Magazine not only do we now have something to read when we’re sitting in the park soaking up the sunshine, we also have our own designer Frisbee courtesy of Paul Smith. The bi-annual magazine owes its unique shape to the Frisbee that it is always packaged in (customised by a featured creative). What’s more, this edition’s pink Frisbee with silver print will make sure we’re the coolest people in the park for the rest of the summer. Not to mention lethal. Duck!
The Parisian directing team of Jonas & François (Jonas Euvremer, François Rousselet) has been on our radar for a long time, directing videos for Justice’s “D.A.N.C.E.”, Kanye West’s “Good Life”and Madonna and Justin Timberlake’s “4 Minutes”.
Their new video for the Audio Bullys track “Only Man” has become this week’s office favourite so we thought it only fair that we share it with you . . .
Plan B’s new album ‘The Defamation of Strickland Banks’ has been on repeat in the office recently and so we hungrily feasted our eyes on the final part of his music video trilogy, (arguably the most impressive of the lot). He’s been talking about his vision to take the album’s conceptual narrative as the basis for a full feature, and here’s hoping he gets the green light. He seems to have the voice of an angel on permanent loan.
Ben Drew does, of course, have a bit of acting experience, essaying a truly terrifying performance opposite Michael Caine in Harry Brown. He again brings a real presence to the screen here. But it’s the direction by Daniel Wolfe that really stands out: a great finale to a genuinely cohesive video trilogy.
Plan B’s website also looks as retro slick as his album sounds, and is well worth a click through.
Lena Meyer-Landrut’s Satellite looks like it’s going into orbit post-Eurovision victory. We tipped it then, still playing it now.
And kickstarting the weekend nicely is Armand Van Helden’s remix of Uffie’s A.D.D. SUV with Pharrell Williams. Pump up the volume. Banger!
This week we see that Japan will be the first country to experience 3D gaming on the Sony PS3 with games being released next week on the 10th June. With more 3D-capable TVs starting to appear (Samsung’s new range look pretty tasty) it looks like we may all be seeing things in a new dimension before too long. Having finally moved on from iPad envy it looks like this could be the next phenomenon to take over the office! Now if Fox would just pull their finger out and put out a proper AVATAR Blu-Ray, we might be able to take that trip back to Pandora we’ve been looking forward to…
We were also excited to see that some of our work was unveiled at Cannes.
Our LA team created the print campaign for ‘Detective Dee’ a Chinese film produced by the Huayi Brothers.
And finally…
In case you think we live in a bubble and are totally unaware of the pending football takeover . . .
Here is our FIVE33 Fantasy World Cup Team:
Goal: Adam Cockerton (Our very own Art Director and goal-stopping machine)
Take a closer look at our acclaimed promotional Book-in-Book for Disney’s forthcoming adaptation of the Lewis Carroll classic, as we open the book and reveal the hidden layers that make this a book worthy of Wonderland.
Following Disney’s hugely successful Alice in Wonderland Touring Exhibition – travelling across the world visiting major cities in North America, Asia & Europe – FIVE33 has taken the next step to reach those members of the press and the wider promotional world who did not have the opportunity to experience Wonderland in person.
FIVE33 has delivered an innovative Book-in-Book mailer that conceptually ties into the size-shifting world of Wonderland: a unique set of four books, hidden inside each other.
As readers turn the pages of each volume, they will first discover the filmmaker pedigree, showing how director Tim Burton has created his masterful new vision of Lewis Carroll’s classic stories. The second book gives readers highlights of key locations from the film, revealing the vast landscapes of Wonderland through gatefolded vistas. The third book introduces the talent, showing the cast that will be bringing these timeless characters to life, from Johnny Depp’s Mad Hatter to newcomer Mia Wasikowska’s Alice. The fourth and final book contains the ‘Key to Wonderland’, a USB stick created in the form of an aged key and loaded with exclusive bespoke content.
The Book-in-Book is designed to engage and excite press, media, exhibitors and promotional partners six months ahead of release, whilst showing Disney’s pride and confidence in this landmark movie. It not only gives the recipient a glimpse into the world of Tim Burton’s re-imagined Wonderland, but also acts as a prestigious memento of one of 2010’s most highly anticipated films.
FIVE33’s design team worked closely with the filmmakers to ensure that each book was true to the detail and artistry of their groundbreaking 3D production.
‘We have been very privileged to work so closely with the film’s creative team both on the Exhibition and the Book-in-Book,’ says Emily Castel, CEO of FIVE33.
‘Our creative team have really been able to immerse themselves in the world of Wonderland and I think the finished article speaks for itself.’
The care and attention put into every page of every book is a testament to both Disney’s ‘Alice in Wonderland’ and FIVE33’s stunning eye for detail.
Launching at the NTV Studios in Tokyo on the 23rd of December, the Asian leg of the Alice in Wonderland Touring Exhibition has been the most successful yet.
Over 20,000 guests have visited Wonderland so far, and been enchanted by the props, set pieces and costumes of Tim Burton’s most visually stunning film yet.
The Rabbit Hole leaves on the 11th of January - so if you are in Tokyo and haven’t had a chance to experience it yet… be sure to head down there!
Our events team (or ‘miracle workers’ to give them their full job description) have found a way to pack all the wonders of Tim Burton’s imagination into three shipping crates. As you read this, Alice is sailing the 10,000 kilometres to Tokyo.
The Exhibition arrives in Japan and begins construction on the 19th of December, with the doors to the rabbit-hole opening on the 22nd, at the NTV tower, in the heart of one of the world’s most exciting cities.
Our fearless custodian of all things Alice, Maria Walker, is going along for the ride, and will be posting updates from the site, as we get nearer to the big day.
Partnering with Hot Topic, one of the US’s most popular stores, FIVE33 is working to bring the wonders of Wonderland into hundreds of stores across the country.
This sneak peek at an early design gives you a glimpse of what promises to be a fantastic reveal; including in-Mall profiling, statement windows, in-store takeover and a complete retail activation strategy.
Ian Mackley, our resident retail guru said: ‘It’s exciting to continue our journey with Alice by giving the public at large their first glimpse of this visually stunning film…’
We are all gearing up for the grand premiere of Disney’s A Christmas Carol in the West End of London tomorrow night. Our spectacular lights are in place, and now all we need is some real Hollywood t
alent to flip the switch.
Legendary cockney geezer Bob Hoskins will be turning on the lights at St. Paul’s Cathedral, housewive’s choice Colin Firth will be turning on the lights at Regent Street, and none other than Scrooge himself, comedy legend Jim Carrey, will be turning the lights on in Oxford Street.
Something for everyone then! The lights will kick off the holiday season in one of the most magical cities in the world, and the home of Charles’ Dickens classic story.
The event culminates in the World Premiere of the movie, a brilliant new 3D thrill-ride through the classic Christmas story…
We will be on site, posting updates throughout the evening, so stay tuned to our Twitter feed, and keep your eyes peeled for the lovely Heidi, who will be capturing reactions from the event… so if you are heading down, say hi!
About
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
