Hello, you… it’s FIVE33 here, back with another espresso shot of culture for all you vultures.
We think it might be a bit wrong to have fallen in love with a website, but the ‘I love my scarf’ website from Hermèsis so good that some of us (mainly Flic) almost lost a serious chunk of their day wishing they were one of the featured girls! Vive la France
Continuing our love for European design classics, Italian beer Peroni has produced this stunning new short film ‘Senza Tempo’. Directed by the award winning Gabriele Muccino (The Pursuit of Happyness and Seven Pounds) it is so beautifully shot that it made us all want to jump on the next flight to Rome and sit at a street café watching the world go by.
There’s nothing we like more in the FIVE33 office than a mash-up, but it’s kind of rare that one comes along that catches our eyes or ears. That all changed this week with a couple of culture-clash masterstrokes.
Bringing two totally separate ideas together to create something new doesn’t always end well but we’re pleased to report that Lacoste’scelebration of Snoopy and his friends (who are collectively celebrating their 60th birthday this year) doesn’t disappoint.
Sometimes simple really is the best option.
We’ll be putting our names down on the waiting list. When these are launched in October you can guarantee that they won’t be on the shelves for long.
Sticking with our mash-up theme . . .
Mixing the summery pop joy of The Jackson’s ‘Rockin’ Robin’ with the grinding existential angst of Nirvana should be filed under ‘don’t try this at home’, but somehow Go Home Productions have managed to pull it off with aplomb.
All together now… ‘hello, hello, hello, how low?’
And finally, we are not usually in the habit of posting funny animal videos, but this one is so joyously amusing, we just had to share. If you don’t laugh at this, check your pulse. Just 9 seconds long, but it gets funnier every time you watch it…
Even Deer need something for the weekend. Wherever you are, have a great one!
Well another week has come and gone. Can it really almost be August?!
Though we’re far from wishing our summer away (we’re having far too much fun in the sun) the fashion world is looking to the fall/winter collections already.
We’ve come across some really exciting new interpretations of the ‘look book’ this week and thought you’d like to take a peep . . .
First up is some work by renowned photographer Stephen Shore. He started out photographing Andy Warhol back in the 60’s and this season Shore has collaborated with Urban Outfitters on their Fall Look Book. The images have made us all want to return to the preppy look – High School here we come!
The print versions of the campaign are beautiful but it’s online where this campaign really comes alive: the ability to move around the models and have them move within the picture really does make this a stunning interactive look book. Give your mouse a treat and check it out.
Wrangler are also getting in on the act. This is the second time that they have created an interactive look book for their Blue Bell range. Unlike the Burberry’s look book this version allows the viewer to move the model at certain points within a film (we love the jump over the fence) .
It’s certainly much more fun than flicking through the pages of a printed look book! Dive in here.
Sticking with a retail theme, we’ve been playing this tune ‘All Summer’ pretty loudly in the office this week.
Not only is it a collaboration between 3 incredibly cool artists - Kid Cudi, Rostam of Vampire Weekend, and Best Coast - it has been created by kings of the casual sneaker -Converse
We’ll leave you with a very cool mystery - the trailer for the new movie CATFISH. This is an independent documentary which has really caught our imagination with its intriguing ‘Don’t Let Anyone Tell You What It Is’. What do you think is really going on with this movie?
Firstly, apologies for the lack of blog last week. We were lost at sea and engaged in some serious skullduggery!
To make up for our absence we’ve got some fascinating treasure for you this week…
We’ve been exploring the darker side of seduction and this new teaser trailer for the Reiss Fall/Winter collection is getting us hot under the collar.
Shot by Jamie Morgan, the campaign explores three key themes - elements, protection, sensuality – (Reiss says they wanted to go back to basics), but its the alluring black and white temptation that we love.
Sometimes you wait all year for a mind-blowing movie and then TWO come along at once. The inspirational genius of Pixar is back and in full effect with the joyous Toy Story 3 and Christopher Nolan has done it again with the head-trip action spectacular Inception. Seek these films out… they are both superb.
What better way to celebrate the release of these two future classics than with this inspired trailer mash-up that enters the architecture of Buzz and Woody’s minds!
The digital magazine format of iPad continues to evolve with a forward thinking app that enables users to build their own custom publications tailored to their own tastes. Check out the future-ready page-turner that is Flipboar
Announced on September 7, the Mercury Music Prizealways manages to raise a few eyebrows when the nominations are announced!
It’s a solid list (announced this week), with some of FIVE33’s favourite albums of the past few months getting much deserved recognition.
Dizzee Rascal, The XX, Foals, Mumford & Sons, Corinne Bailey Rae and Biffy Clyro have been constant audio candy on the office stereogram.
Us? We’re pitching for The XX or Dizzee - they have to be this year’s hotties!
The full list of nominees is below, but we must give a mention to the modfather Paul Weller…
Weller always sweeps up as The Brits Best Male whenever he releases an album, but not so the Mercury’s…unbelievably, this is his first ever nomination for Wake Up The Nation.
And finally, as we are slap-bang in the middle of the geek-pageant that is Comic-Con, here’s a Batman movie you may not have seen before - but which is a stunning piece of fan-film making. It’s dark, violent (be warned) and making a lot of waves in the fan community. Something to tide the fanboys over until Christopher Nolan dusts off the sequel to the Dark Knight.
This week we’ve been spaced out. Maybe because it’s so melonfarmin’ hot, maybe because we’ve been working on such an out-of-this-world new project, maybe just because space is… you know… cool. Anyways, we were glad to see that we’re not the only ones.
American photographer Hunter Freeman shows us that it’s not all fun and games being an astronaut in his latest series of photos. Here’s our personal favourite . . .
And it’s not just photographers. Paris fashion week was in on the act too!
New York based menswear designer Thom Browne had all his models in space suits at the start of his show. Each model then removed their suit to reveal Thom’s S/S 11 collection.
It wasn’t just spacemen that caught our eye in Paris. Skulls were also walking the runway… or should that be the plank? Swashbuckling their way down the catwalk, the models in theComme Des Garcon Homme Plus show took the concept of ’skull and cross bones’ to the next level. Captain Jack would be proud!
We can’t mention Men’s fashion week in Paris without tipping a wink to the wonderful John Galliano. The theatrical aspects of his shows always brings a smile to our faces and his mens S/S 11 collection didn’t disappoint. Drawing more than a little inspiration from the Godfather of slapstick comedy Charlie Chaplin.
Back To The Future (ooh, that’s a good name for a film…someone should make that) and the wonder of EveryDay Looper. This simple audio-looping iPhone App is causing more that a bit of a stir on YouTube, and this video shows why! Delicious homebrew harmony.
The weekend doesn’t get airborne without a musical send-off, and here’s a couple of ear blasters we wanted to send your way.
First up is the appropriately named summer sexpot ‘Hot Hot Hot’ by Dee-Lux. The synthetics on this track are out of control:
And finally some pure joy to sooth your overheated head - for those who haven’t seen it yet, this is Janelle Monáe on Letterman… and it has been scientifically proven that it is impossible to watch this without smiling.
We Brit’s aren’t really used to 30 degrees of heat for more than one day a year we swooned when we saw this pool in Singapore. This truly is the ultimate infinity pool. At 55 storeys up we doubt there’s a better view of the city. We’re booking our tickets now!
We started the week off – where else? – going goo-goo for Gaga at the O2 Arena.
Lady Gaga’s stage show was everything we could have wished for and more. Her use of projections and light had all the energy of a provocative live art show and as for the voice . . . she truly is awe-inspiring. 22,000 of her Little Monsters left the arena very happy indeed.
Her reputation for incredible music videos looks set to continue if the teasers for her Steven Klein-directed ‘Alejandro’ promo are anything to go by: Watch it here
Summer is here at last, and thanks to Berlin-based Freestyle Magazine not only do we now have something to read when we’re sitting in the park soaking up the sunshine, we also have our own designer Frisbee courtesy of Paul Smith. The bi-annual magazine owes its unique shape to the Frisbee that it is always packaged in (customised by a featured creative). What’s more, this edition’s pink Frisbee with silver print will make sure we’re the coolest people in the park for the rest of the summer. Not to mention lethal. Duck!
The Parisian directing team of Jonas & François (Jonas Euvremer, François Rousselet) has been on our radar for a long time, directing videos for Justice’s “D.A.N.C.E.”, Kanye West’s “Good Life”and Madonna and Justin Timberlake’s “4 Minutes”.
Their new video for the Audio Bullys track “Only Man” has become this week’s office favourite so we thought it only fair that we share it with you . . .
Plan B’s new album ‘The Defamation of Strickland Banks’ has been on repeat in the office recently and so we hungrily feasted our eyes on the final part of his music video trilogy, (arguably the most impressive of the lot). He’s been talking about his vision to take the album’s conceptual narrative as the basis for a full feature, and here’s hoping he gets the green light. He seems to have the voice of an angel on permanent loan.
Ben Drew does, of course, have a bit of acting experience, essaying a truly terrifying performance opposite Michael Caine in Harry Brown. He again brings a real presence to the screen here. But it’s the direction by Daniel Wolfe that really stands out: a great finale to a genuinely cohesive video trilogy.
Plan B’s website also looks as retro slick as his album sounds, and is well worth a click through.
Lena Meyer-Landrut’s Satellite looks like it’s going into orbit post-Eurovision victory. We tipped it then, still playing it now.
And kickstarting the weekend nicely is Armand Van Helden’s remix of Uffie’s A.D.D. SUV with Pharrell Williams. Pump up the volume. Banger!
This week we see that Japan will be the first country to experience 3D gaming on the Sony PS3 with games being released next week on the 10th June. With more 3D-capable TVs starting to appear (Samsung’s new range look pretty tasty) it looks like we may all be seeing things in a new dimension before too long. Having finally moved on from iPad envy it looks like this could be the next phenomenon to take over the office! Now if Fox would just pull their finger out and put out a proper AVATAR Blu-Ray, we might be able to take that trip back to Pandora we’ve been looking forward to…
We were also excited to see that some of our work was unveiled at Cannes.
Our LA team created the print campaign for ‘Detective Dee’ a Chinese film produced by the Huayi Brothers.
And finally…
In case you think we live in a bubble and are totally unaware of the pending football takeover . . .
Here is our FIVE33 Fantasy World Cup Team:
Goal: Adam Cockerton (Our very own Art Director and goal-stopping machine)
Though our invites to the launch of the brand new Louis Vuitton store on Bond Street were lost in the post, we were thrilled to note one of our favourite theatre companies involvement in the event.
Punchdrunk productions have always been truly incredible immersive experiences and from the look of these pictures, they pulled out all the stops for LV. Critically acclaimed with a design team who have an almost unbelievable eye for detail, a chance to see Punchdrunk in action is one not to be missed.
Naturally we couldn’t let this blog pass without doffing our caps to three important milestones
Firstly the international release of Sex in the City 2 – okay, admittedly not a life-changing milestone but one that we have been a little overly excited about since we saw the first pictures of SJP in her gold aviators and white Halston dress.
Secondly, the end of television as we know it… dramatic? yes, but no less dramatic than the series finales of two of the most compelling dramas to grace our TV in recent years. Even the 5am screening did not hamper our compulsion to learn the truth about the passengers of Oceanic Flight 815. LOST was found and in a matter of seconds, 24 reached the end of its day.
Thirdly, here at last, the iPad has landed in Europe! There were queues outside London’s Apple Store, just down the road in Regent Street a full 24 hours before the doors opened, anticipation for the newest addition to the ever-growing Apple family couldn’t be more hyped. We can finally experience the game-changing loveliness of the iPad for ourselves and no longer covet our American friends.
Much has been written about the new dawn the iPad will bring, the demise of printed magazines already lamented - a little prematurely perhaps. All we know is, we can’t wait to get our hands on one.
Proving that print is still very much at the forefront of design we’ve been checking out brand new LA magazine JIMON. Full of glossy photography and spiky wit their vision statement says it all
‘The work is edgy and tantalizing to your vision with no limits. The only limit is taste’
This week, the FIVE33 office has been jumping to the sound of Skepta’s ‘Rescue Me’. Picking up plays on national radio, its only a matter of time before the North London rapper will be party rocking, champagne popping, just like his friends Dizzee Rascal & Roll Deep at the top of the charts.
We also have to give huge shouts to The Drums – their debut album has not been off the system since it dropped thru the mailbox, while Christina Aguilera’s Bionic proves the girl is always ready to duke it out with all-comers.
Eurovision-mania grips the continent this weekend. We’ll be joining the anticipated 125 million global audience to wave our flags.
FIVE33 predicts big things for Azerbaijan’s Safura - a clear favorite for us.
Didrik Solli-Tangen’s My Heart Is Yours should feature on the end credit of a James Cameron movie, making hosts Norway a strong contender; Germany’s Lene Meyer-Landrut’s quirky vocal has already taken Satellite to no.1 at home, Belgium’s Tom Dice is not typical of Eurovision theatrics - Me & My Guitar should have been James Blunt’s comeback single; Israel’s Harel Skaat performs Milim in Hebrew but with an emotion that transcends language – simply stunning. Giorgos & Friends make ‘Opa’ a rousing entry for Greece, we’re sure Ricky Martin wishes he had recorded it, Iceland’s Hera Bjork brings a powerful, larger than life vocal to Je Ne Sais Quoi. A true diva. We purposely haven’t mentioned the UK entry. Bottom three, anyone? Sorry Josh!
And lastly, one for the boys this week (with a fashion twist for the girls!)
Karl Lagerfeld has picked up his camera for ERES and created this inventive, if a little cheeky, exploration of their newest collection!
Following Disney’s hugely successful Alice in Wonderland Touring Exhibition – travelling across the world visiting major cities in North America, Asia & Europe – FIVE33 has taken the next step to reach those members of the press and the wider promotional world who did not have the opportunity to experience Wonderland in person.
FIVE33 has delivered an innovative Book-in-Book mailer that conceptually ties into the size-shifting world of Wonderland: a unique set of four books, hidden inside each other.
As readers turn the pages of each volume, they will first discover the filmmaker pedigree, showing how director Tim Burton has created his masterful new vision of Lewis Carroll’s classic stories. The second book gives readers highlights of key locations from the film, revealing the vast landscapes of Wonderland through gatefolded vistas. The third book introduces the talent, showing the cast that will be bringing these timeless characters to life, from Johnny Depp’s Mad Hatter to newcomer Mia Wasikowska’s Alice. The fourth and final book contains the ‘Key to Wonderland’, a USB stick created in the form of an aged key and loaded with exclusive bespoke content.
The Book-in-Book is designed to engage and excite press, media, exhibitors and promotional partners six months ahead of release, whilst showing Disney’s pride and confidence in this landmark movie. It not only gives the recipient a glimpse into the world of Tim Burton’s re-imagined Wonderland, but also acts as a prestigious memento of one of 2010’s most highly anticipated films.
FIVE33’s design team worked closely with the filmmakers to ensure that each book was true to the detail and artistry of their groundbreaking 3D production.
‘We have been very privileged to work so closely with the film’s creative team both on the Exhibition and the Book-in-Book,’ says Emily Castel, CEO of FIVE33.
‘Our creative team have really been able to immerse themselves in the world of Wonderland and I think the finished article speaks for itself.’
The care and attention put into every page of every book is a testament to both Disney’s ‘Alice in Wonderland’ and FIVE33’s stunning eye for detail.
Launching at the NTV Studios in Tokyo on the 23rd of December, the Asian leg of the Alice in Wonderland Touring Exhibition has been the most successful yet.
Over 20,000 guests have visited Wonderland so far, and been enchanted by the props, set pieces and costumes of Tim Burton’s most visually stunning film yet.
The Rabbit Hole leaves on the 11th of January - so if you are in Tokyo and haven’t had a chance to experience it yet… be sure to head down there!
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
