We’re excited to give you this exclusive first look our Wonderland Takeover of Hot Topic in Los Angeles, to herald the arrival of one of this year’s most anticipated movies: Disney’s Alice in Wonderland.
Hot Topic is one of the US’s most popular retailers, and this first glimpse gives you a sense of the cinematic detail and atmospheric style we are bringing to their store– a true first for movie promotion in this kind of environment.
The entire store is being rebuilt from scratch; the Wonderland FIVE33 has installed goes beyond conventional store branding – it brings the world of the film to life in an immersive themed environment, with a meticulous eye for the detail of Tim Burton’s vision.
This one-off theatrical-retail event goes live on February 5th in the Hollywood & Highland Center in the heart of Los Angeles.
You’d be mad to miss it… wait for it… mad as a Hatter!