We started the week off – where else? – going goo-goo for Gaga at the O2 Arena.
Lady Gaga’s stage show was everything we could have wished for and more. Her use of projections and light had all the energy of a provocative live art show and as for the voice . . . she truly is awe-inspiring. 22,000 of her Little Monsters left the arena very happy indeed.
Her reputation for incredible music videos looks set to continue if the teasers for her Steven Klein-directed ‘Alejandro’ promo are anything to go by: Watch it here
Summer is here at last, and thanks to Berlin-based Freestyle Magazine not only do we now have something to read when we’re sitting in the park soaking up the sunshine, we also have our own designer Frisbee courtesy of Paul Smith. The bi-annual magazine owes its unique shape to the Frisbee that it is always packaged in (customised by a featured creative). What’s more, this edition’s pink Frisbee with silver print will make sure we’re the coolest people in the park for the rest of the summer. Not to mention lethal. Duck!
The Parisian directing team of Jonas & François (Jonas Euvremer, François Rousselet) has been on our radar for a long time, directing videos for Justice’s “D.A.N.C.E.”, Kanye West’s “Good Life”and Madonna and Justin Timberlake’s “4 Minutes”.
Their new video for the Audio Bullys track “Only Man” has become this week’s office favourite so we thought it only fair that we share it with you . . .
Plan B’s new album ‘The Defamation of Strickland Banks’ has been on repeat in the office recently and so we hungrily feasted our eyes on the final part of his music video trilogy, (arguably the most impressive of the lot). He’s been talking about his vision to take the album’s conceptual narrative as the basis for a full feature, and here’s hoping he gets the green light. He seems to have the voice of an angel on permanent loan.
Ben Drew does, of course, have a bit of acting experience, essaying a truly terrifying performance opposite Michael Caine in Harry Brown. He again brings a real presence to the screen here. But it’s the direction by Daniel Wolfe that really stands out: a great finale to a genuinely cohesive video trilogy.
Plan B’s website also looks as retro slick as his album sounds, and is well worth a click through.
Lena Meyer-Landrut’s Satellite looks like it’s going into orbit post-Eurovision victory. We tipped it then, still playing it now.
And kickstarting the weekend nicely is Armand Van Helden’s remix of Uffie’s A.D.D. SUV with Pharrell Williams. Pump up the volume. Banger!
This week we see that Japan will be the first country to experience 3D gaming on the Sony PS3 with games being released next week on the 10th June. With more 3D-capable TVs starting to appear (Samsung’s new range look pretty tasty) it looks like we may all be seeing things in a new dimension before too long. Having finally moved on from iPad envy it looks like this could be the next phenomenon to take over the office! Now if Fox would just pull their finger out and put out a proper AVATAR Blu-Ray, we might be able to take that trip back to Pandora we’ve been looking forward to…
We were also excited to see that some of our work was unveiled at Cannes.
Our LA team created the print campaign for ‘Detective Dee’ a Chinese film produced by the Huayi Brothers.
And finally…
In case you think we live in a bubble and are totally unaware of the pending football takeover . . .
Here is our FIVE33 Fantasy World Cup Team:
Goal: Adam Cockerton (Our very own Art Director and goal-stopping machine)
Though our invites to the launch of the brand new Louis Vuitton store on Bond Street were lost in the post, we were thrilled to note one of our favourite theatre companies involvement in the event.
Punchdrunk productions have always been truly incredible immersive experiences and from the look of these pictures, they pulled out all the stops for LV. Critically acclaimed with a design team who have an almost unbelievable eye for detail, a chance to see Punchdrunk in action is one not to be missed.
Naturally we couldn’t let this blog pass without doffing our caps to three important milestones
Firstly the international release of Sex in the City 2 – okay, admittedly not a life-changing milestone but one that we have been a little overly excited about since we saw the first pictures of SJP in her gold aviators and white Halston dress.
Secondly, the end of television as we know it… dramatic? yes, but no less dramatic than the series finales of two of the most compelling dramas to grace our TV in recent years. Even the 5am screening did not hamper our compulsion to learn the truth about the passengers of Oceanic Flight 815. LOST was found and in a matter of seconds, 24 reached the end of its day.
Thirdly, here at last, the iPad has landed in Europe! There were queues outside London’s Apple Store, just down the road in Regent Street a full 24 hours before the doors opened, anticipation for the newest addition to the ever-growing Apple family couldn’t be more hyped. We can finally experience the game-changing loveliness of the iPad for ourselves and no longer covet our American friends.
Much has been written about the new dawn the iPad will bring, the demise of printed magazines already lamented - a little prematurely perhaps. All we know is, we can’t wait to get our hands on one.
Proving that print is still very much at the forefront of design we’ve been checking out brand new LA magazine JIMON. Full of glossy photography and spiky wit their vision statement says it all
‘The work is edgy and tantalizing to your vision with no limits. The only limit is taste’
This week, the FIVE33 office has been jumping to the sound of Skepta’s ‘Rescue Me’. Picking up plays on national radio, its only a matter of time before the North London rapper will be party rocking, champagne popping, just like his friends Dizzee Rascal & Roll Deep at the top of the charts.
We also have to give huge shouts to The Drums – their debut album has not been off the system since it dropped thru the mailbox, while Christina Aguilera’s Bionic proves the girl is always ready to duke it out with all-comers.
Eurovision-mania grips the continent this weekend. We’ll be joining the anticipated 125 million global audience to wave our flags.
FIVE33 predicts big things for Azerbaijan’s Safura - a clear favorite for us.
Didrik Solli-Tangen’s My Heart Is Yours should feature on the end credit of a James Cameron movie, making hosts Norway a strong contender; Germany’s Lene Meyer-Landrut’s quirky vocal has already taken Satellite to no.1 at home, Belgium’s Tom Dice is not typical of Eurovision theatrics - Me & My Guitar should have been James Blunt’s comeback single; Israel’s Harel Skaat performs Milim in Hebrew but with an emotion that transcends language – simply stunning. Giorgos & Friends make ‘Opa’ a rousing entry for Greece, we’re sure Ricky Martin wishes he had recorded it, Iceland’s Hera Bjork brings a powerful, larger than life vocal to Je Ne Sais Quoi. A true diva. We purposely haven’t mentioned the UK entry. Bottom three, anyone? Sorry Josh!
And lastly, one for the boys this week (with a fashion twist for the girls!)
Karl Lagerfeld has picked up his camera for ERES and created this inventive, if a little cheeky, exploration of their newest collection!
Life here at FIVE33 is, we’re glad to say, a never-ending whirlwind of creativity and we thought it was about time we let you know what’s going on in our world.
Our new blog posts will keep you up to date with all of our latest exploits - where we’ve been, what we’ve seen and who’s getting us excited. Not to mention a few clues as to the super-top-secret stuff we are working on. Maybe. If you’re good.
Currently we are more than a little obsessed with the brand new Groove Armada album Black Light(‘Look Me In The Eye Sister’ is a stunning track… if you haven’t heard it – loud – you might want to fix that).
Florence and the Machine were in London town last Friday, and a bunch of us managed to make it down the front of her spectacular Hammersmith show. Florence was simply amazing, singing standouts such as ‘Rabbit Heart’ and ‘Dog Days’ to perfection. The monumental sound of her band was augmented by a string section and members of the Hackney Community Choir. The crowning touch was a stage filled with glowing bird cages – an appropriate touch for the hottest songbird around right now.
Hot tickets this weekend are Miike Snow at The Forum and the Chemical Brothers double nighter at the ever-popular Roundhouse
Our FIVE33 Saturday morning wake-up tune is already blowing up across Europe, once Stromae’s Alors On Danse gets in your head, its not long before your feet they are a-shuffling
Before you start to think that all we do is listen to music, this was the week we:
Discovered brand new Japanese Magazine RICH (also available online). Seriously cool photography. If this is the future of magazines then the future is set to be very beautiful indeed . . .
Wished that we could own the entire new Kate Moss collection for Topshop, and look as good as she does in the promo video shot by Nick Knight. . .
Watch the video here…
Imagined what it would be like to live in the incredible Casa Son Vida in Palma de Mallorca (a long-term project involving the Marcel Wanders Studio, Los Angeles and Switzerland-based tecARCHITECTURE and developers Cosmopolitan Estates). . .
May 12, 2010 at 12:33 pm · Filed under Uncategorized
FIVE33 recently got the opportunity to get reacqainted with Carrie and the girls from Sex And The City 2, delivering a series of graphical screen takeovers for the highly anticipated uber-chick-flick sequel.
One for those who like their movies to have maximum glamour… take a look!
Selfridges, Oxford Street, London. Quintessentially British and home to ‘The Wonder Room’. What better location for an Alice in Wonderland Concept store?
Launched during London Fashion week FIVE33 worked closely with the Selfridges visual teams to create 5 beautiful Alice windows. Mixing the worlds of Selfridges and Tim Burton’s reimagining of the classic story was no mean feat but the finished windows really brought both elements of the collaboration to life.
The tea party continued with a Fashion Week party in conjunction with Alice Temperly’s new diffusion line ‘Alice’ which was attended by a modern day mad hatter, Slash from Guns n Roses! Some of us were more excited by this than others!
To see more pictures visit the retail section of our website. Click here
It seems that some of our work has found itself centre stage in Printemps!
Busy checking out the video post of Alice in Wonderland at Selfridges on YouTube last week, we also had a look at a video of the lovely work that Disney did with the French Department Store.
We were all wishing that we could have indulged in a Ladurée Macaroon or two at their pop up café when what should appear but our very own Book in Book!
A book so chic that it had its own display case in Paris! A perfect end to our Alice in Wonderland story.
Arriving in a blizzard was not how we had imagined the start of our trip to NYC, but, as the city (and specifically central park) had been turned into a winter wonderland we thought it only fair to bring Alice’s Wonderland to one of the city’s best loved stores – Bloomingdales.
Six display cases, each containing an element of Alice’s journey through Wonderland using graphics, models and original props, were displayed on the shop floor.
Our personal favourite was the tea party with original teapot suspended in mid air while pouring tea!
February 24, 2010 at 8:19 pm · Filed under Uncategorized
As we get closer to release, it seems Alice is becoming more and more fashionable!
The latest edition of Grazia magazine features a fashion pictorial utilising shots from our Alice in Wonderland exhibition. We produced a range of striking plate shots of Wonderland, and the team at Grazia then composited their models and outfits into our backgrounds.
Take a look, and keep ‘em peeled for more information on our work with Selfridges and their Wondrous windows…
January 28, 2010 at 10:33 pm · Filed under Uncategorized
We’re excited to give you this exclusive first look our Wonderland Takeover of Hot Topic in Los Angeles, to herald the arrival of one of this year’s most anticipated movies: Disney’s Alice in Wonderland.
Hot Topic is one of the US’s most popular retailers, and this first glimpse gives you a sense of the cinematic detail and atmospheric style we are bringing to their store– a true first for movie promotion in this kind of environment.
The entire store is being rebuilt from scratch; the Wonderland FIVE33 has installed goes beyond conventional store branding – it brings the world of the film to life in an immersive themed environment, with a meticulous eye for the detail of Tim Burton’s vision.
This one-off theatrical-retail event goes live on February 5th in the Hollywood & Highland Center in the heart of Los Angeles.
You’d be mad to miss it… wait for it… mad as a Hatter!
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
