In honor of Super Bowl Sunday, a Friday Fix for the party animals among us – we sneak a peek at the big game’s blockbuster spots, ‘The Bear’ scores top advertising awards, ‘Menswear Dog’ teaches an old blog new tricks, Kermit gets the band back together for ‘The Muppets… Again’, we go ape over the new LOVE photos and Jamie Lidell’s beastly new beats. Everyone’s a winner.
As Super Bowl Sunday approaches, the marketing world will be focused on the commercial breaks rather than the game itself. With a 30-second spot reportedly costing a whopping $4m, the pressure is on to produce something standout. The blogosphere is feverishly buzzing as 2013′s biggest blockbusters plan to make their mark, including Star Trek Into Darkness, World War Z, Oblivion, Iron Man 3, Oz The Great and Powerful and The Lone Ranger, to name a few. Stay tuned – there are sure to be some BIG surprises in store.
World War Z is breaking out, dropping this high-octane 30-sec teaser (with the full-length cut set to appear during the pre-game show). Brace yourself – this epic-scale international crisis hits hard:
Meanwhile Star Trek Into Darkness goes digital, stoking the brightly-burning fires of fandom with an innovative new app that allows users to enroll in Starfleet Academy and complete a variety of games, tasks and scavenger hunts to unlock bonus content. Download now – the experience kicks off on gameday.
And of course, Tony Stark is never one to miss a party this big. A new poster shows the smart-mouthed smooth talker falling from the sky, his suit shattering to pieces in a cloud of smoke. The short but sweet trailer reinforces the idea that there is trouble in paradise, as the chinks in his armor begin to show. Watch the IM3 Super Bowl spots (yes, SPOTS) to see for yourself.
The Gunn Report reveals the most awarded advertising of the last 12 months, and top of the list is a commercial from the French TV station Canal +.
A mixture of behind-the-scenes documentary and a Game of Thrones style battle, “The Bear” sets the advertising bar pretty high – we’ll have to wait and see if the Super Bowl spots live up to new gold standard:
From a bear with directing clout to a canine with a nose for fashion. . . Menswear Dog is rapidly becoming the blogger of the moment. Bodhi is a 3-year-old Shiba Inu, and with a little help from co-founders Dave Fung and Yena Kim he’s taking the fashion world by storm. Looks like Bodhi is quickly becoming menswear’s best friend.
From dogs to frogs, our favorite talking froggy Kermit (and his doppelganger nemesis) will be back on the big screen in 2014. Following the success of the gang’s return to the big screen in 2011, The Muppets . . . Again! features all of our favorite characters alongside human co-stars Ricky Gervais and Tina Fey. In an exclusive interview with Entertainment Weekly, Kermit dishes a few insights into what the film has in store.
More often than we care to admit, a fashion shoot becomes the topic of discussion here at FIVE33 – sometimes it’s the photographer and sometimes it’s the subject matter. This week LOVE Magazine left us speechless. Shot by Mert & Marcus, the incredible image of Kate Moss is just the start. Check out the images of the fast-rising Cara Delevingne and Kick-Ass 2 costar Chloe Moretz – Love is an understatement.
Jamie Lidell mixes his sinfully soulful voice with electronic beats on his latest single ‘You Naked’ (off his self-titled album, out on February 18th). The video sees Jamie performing inside a custom-built lightmapped cube which creates a spectacular light show – so spectacular that it’s going on tour with him starting in March.
Have a ‘super’ weekend, we’ll see you next Friday. Go (insert your Super Bowl choice here)!