Those 3 special words you’ve been dying to hear: Friday Fix Time!
As the Valentine’s Day romance lingers, we show some love to Justin Timberlake’s swanky “Suit & Tie,” Rihanna’s steamy “Stay” video, an Oscar tribute by Olly Moss, Wreck-It Ralph in the real world, Soulja Boy getting his Purity Ring on, Minnie Mouse celebrating her 20th anniversary to the max and Top Shop taking you to Fashion Week. What’s not to love?
Award Season is in full swing, crowning the best of the best in all areas of entertainment. Last Sunday, The Grammys blew the roof off the Staples Center thanks in no small part to the return of uber-talent Justin Timberlake, backed up by a ‘big band’ blowout. As if the triple-threat superstar needed any help generating buzz, his latest video for “Suit and Tie” features Jay Z and is directed by the twisted genius of David Fincher. Suit up, look sharp:
Also leading the pop music vanguard is the show-stealing Rihanna, who dazzled Grammy viewers with a spectacular performance last weekend. Now her latest video “Stay” has landed with a huge splash. Not surprisingly, when you take a stripped-down sex symbol and just add water, the results may be too hot to handle. Just don’t be surprised if her cutting lyrics and powerful vocals break your heart.
FIVE33 have been feeling the flow of Purity Ring, who add their fresh new flavor to Soulja Boy’s hip hop track “Grammy.” While not nominated for one, this group is definitely a fast-rising favorite, and one to put squarely on your radar.
The Golden Globes already locked in their selection for the year’s best films, but the definitive Academy Awards are still right around the corner. As industry debate reaches a fever pitch on who will take home the coveted statue for Best Picture, Olly Moss looks not to the future, but to the glorious history of cinema, capturing 85 years of on-screen iconography in one image. Think you have the smarts to name all the winners?
Speaking of Oscar contention, the year’s biggest ”block-buster” Wreck-It Ralph shows what happens when video games get real – but what happens when the animated adventure gets even MORE real? Instead of pondering Inception-style hypothetical questions, check out this 60-second live-action short that brings Wreck-It Ralph to life:
And when he’s not breaking out of one game, he’s breaking into another. This month he crashes into Sonic & All-Stars Racing Transformed on Nintendo 3DS - complete with his signature “Wrecking Ball” power up move!
New York Fashion Week is over and London is now stepping up onto the catwalk. Fresh, quirky and innovative collections are guaranteed and, yet again the British high street’s favorite brand is leading the way. Taking fashion show interactivity a step further than last season’s Shoot the Show, Topshop have teamed up with Google + to give users an even more immersive experience. Find out what it’s like to be Cara Delevingne via her Digital Diary and then walk a mile in her heels thanks to the Model Cam! Chat to the Topshop design team live from HQ before the show, watch the event in real time on Youtube and then use the ‘Be a Buyer’ app to select your favorite pieces. Scoring your ticket to Fashion Week just got a whole lot easier.
Models aren’t the only ones getting all dressed up in designer fashion this week. Alber Elbaz has created a bespoke dress for none other than Minnie Mouse. Celebrating the 20th anniversary of Disneyland Paris, Minnie is now the proud owner of a royal blue embellished Lanvin dress – now that’s celebrating in style!
Happy Valentine’s Day weekend to all. Share the love – share the Fix.
The Friday Fix honours our British roots with Damien Hirst’s Brit Award redux, David Gandy’s Red Nose Day rollout, The London Collection’s stunning menswear debut, David Bowie’s first new single in a decade and David Beckham’s teamwork with H&M. Plus New York City Ballet’s street art crossover, Jimi Hendrix’s undiscovered track, Tim Burton’s killer new music video and the 2013 Oscar noms. Keep calm, and please do carry on…
Damien Hirst became the 3rd British creative to give the Brit Award a makeover, adding a splash of his signature dots. We’re looking forward to finding out which of the nominees (announced on Thursday night) will be taking one home with them on February 20th.
Continuing the award season rollout, Hollywood’s attention was fixed on a different set of nominees. Emma Stone and Seth MacFarlane took to the stage on Wednesday to announce the shortlist for this year’s Academy Awards, with Steven Spielberg’s Lincoln leading the pack. Competition is tight and we already have our favorites – we’ll just have to wait until February 24th to see if the panel agree with us!
Red Nose Day’s Fashion Ambassador, David Gandy, brings a little style to the philanthropic world via the Blue Steel Appeal (which he launched at a private screening of Zoolander). Hosting a series of fashion events and initiatives throughout the year, Gandy heads up a committee of big names from the world of British fashion including photographer Rankin and GQ Editor Dylan Jones. They’ll kickstart the proceedings with an eBay auction on March 7th, promising money-can’t-buy fashion items and experiences. Mark your calendars and start saving now – high fashion comes at high prices!
The New York City Ballet launches its ‘Art Series’ with a collaboration that fuses the beauty of ballet with the attitude of Brooklyn-based street artist Faile. Using art as a way to introduce ballet to younger audiences, the NYCB has commissioned a 40ft dance-themed installation – parts of which audience members will be able to take home with them following 2 special performances. It’s certainly a more exciting memento than a ticket stub!
It’s been quite a week for ‘old school’ musicians. First, David Bowie celebrated his 66th birthday with the release of ‘Where Are We Now?’, his first release in a decade. The single shot straight to the top of the iTunes chart — quite the birthday present for the Man who Fell to Earth. And just when we thought there was room for only one rock star surprise, a never-before-heard Jimi Hendrix track ‘Somewhere’ was released, proving that the legendary guitarist never ceases to amaze.
2013 continues to see collaboration as king. David Beckham’s H&M Bodywear range will be accompanied by a mini-movie shot by director Guy Ritchie - as soon as it’s released on February 6th, you can be certain we’ll be sharing it! Additionally, director Tim Burton has taken to the small screen for the latest video for The Killers. Starring Winona Ryder and one of our favorite young actors Craig Roberts, ‘Here With Me’ takes all the classic Burton elements and combines them into 5 minutes of surreal beauty.
Follow and friend FIVE33 for all the latest and greatest finds. We’ll see you in 7 for more fantastic fixings. Cheers!
The Friday Fix is re-elected for another term: Daniel Day Lewis goes presidential, Will Ferrell gets desperate, World War Z breaks out, Skyfall shakes and stirs, Moleskin makes a note-worthy video, and Asda gets into the holiday spirit early. Plus the new Mumford & Sons music video starring Idris Elba. We vote YES!
We here at FIVE33 don’t like picking favorites, but with US President Barack Obama re-elected, it’s hard to keep quiet – especially when so many celebrities like Will Ferrell are raising their voter voices. Based on the delightfully high voter turnout on Super Tuesday, it seems that Will’s promise made quite an impact. Let this be a warning: don’t make promises you can’t keep.
Another superstar is getting in on the American election action – this time from the other side of the pond. Two-time Oscar winning Brit Daniel Day-Lewis is uniquely qualified to comment, as he steps into the shoes of Lincoln under the masterful direction of Steven Spielberg (now in theaters). Taking a page out of Clint Eastwood’s eccentric book, Lewis shares his thoughts in this hilarious BAFTA acceptance speech.
As the latest Bond movie Skyfall continues to dominate the international box office (now out stateside), the super-spy promotions continue to blow us away with their creativity. Their latest ‘secret agent stunt’ in a Stockholm cinema for the waterproof Sony Xperia phone made quite a splash. Each member of the audience was offered a free drink on their way into the theatre…little did they know that some of the cups contained more than just soda!
Sticking with advertising, this week also saw the launch of Christmas commercials in the UK. As the nights draw in and the Christmas lights go up, the festive season is well underway (yes, we know, it’s only November!) Our favorite spots so far are:
Asda’s ‘Behind Every Great Christmas there’s Mum’ commercial put a smile on our faces, not least because if you look carefully you’ll notice that the grandmother is reading Fifty Shades of Grey! Looks like someone’s going on the Naughty List.
Department store John Lewis has done it again. A heartwarming rendition of ‘The Power of Love’ by 20-year old YouTube sensation Gabrielle Aplin accompanies a wintery love story featuring a Snowman and his quest for the perfect gift for his lady. Warm your cockles:
Another buzzed-about film came crashing into focus this week, as the week-long countdown for the Brad Pitt action thriller World War Z ended with a boom. Pitt is looking on top of his game in a trailer that delivers equal parts heart, horror and heroism. The visual effects look incredible, and you’ve never seen zombies move like this before. If it were any more real, we’d have to evacuate…
As the mascot for Brit charity Children in Need, Pudsey bear has become something of an icon. This year the usually yellow bear has under gone 30 transformations thanks to some of the biggest names in fashion. Currently on display at Selfridges in London before being auctioned at the end of November this is the chicest charity we’ve seen for some time!
For creatives, there are few joys in life more satisfying than the first pen strokes in a brand new notebook. Our brand of choice Moleskine has produced a very clever stop-motion animation using over 382 books, following a day in a life of a Moleskine owner (i.e. us).
Last and certainly not least is the latest from FIVE33 favorite Mumford & Sons. The video for ‘Lover of the Light’ features the effortlessly cool Idris Elba, star of the upcoming Pacific Rim. For those Angelinos lucky enough to score tickets to M&S at the Hollywood Bowl this weekend, we’ll see you there – undoubtedly singing along to every song.
If you like us, LIKE us on Facebook and follow us on Twitter for the week’s best bits. With your votes, we’ll Fix your Fridays for four more years! Party like a President this weekend, and we’ll see you next week.
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
