The Friday Fix is picture perfect: Star Trek Into Darkness goes global, The Met Ball goes punk, The Sketchbook Project hits the road, Oscillation shakes things up, Buzzfeed and Starbucks get quite a reaction, ASTR are smooth ‘Operators’ and The Lonely Island party like rock stars on Between Two Ferns. Take your best shot…
May marks the official kickoff to summer blockbuster season, and the culmination of one of the most exciting campaigns we’ve ever had the pleasure to work on. Star Trek Into Darkness has continued to roll out the red carpet (in this case, the white carpet) for the globe-trotting international release tour, beaming into Australia, Russia, Germany and Mexico, culminating with the global premiere in London. The star-studded, multinational cast and visionary director J.J. Abrams suited up and reported for duty.
Into Darkness opens in 7 major territories today (including the UK), with another 25 the following weekend (including the US). The franchise continues the tradition of breaking new ground and boldly going where it’s never gone before, as for the first time Star Trek makes its way to the big screen in China. 2D, 3D and IMAX formats let audiences decide how much they want to supersize their epic experience. Following his successful reboot of Star Trek in 2009 and forthcoming Star Wars Episode VII that has the entire galaxy buzzing, all eyes are on Abrams.
Early tracking indicates that the second installment of Abrams’ series is headed for a $90+ million domestic opening weekend - the highest in franchise history. Take it from us… Star Trek Into Darkness is unmissable.
Speaking of shattering, the man behind the darkness is none other than Benedict Cumberbatch, the titular star of BBC’s Sherlock and voice talent in the forthcoming Hobbit sequel The Desolation of Smaug. A newcomer to the Enterprise ensemble, his role as the menacing psychological terrorist John Harrison is striking a chord with critics and sparking heated “conspiracy theories” amongst speculative fans. The concept of a crew torn apart by this maniacal mastermind is illustrated beautifully in this animated 9-frame “Cinemosaic”:
From visual effects master J.J. Abrams, we turn our attention to School of Visual Arts student Daniel Sierra, who has created a masterpiece of a thesis project: Oscillate. The hypnotically stunning piece represents his desire to “create a mesmerizing audio-visual experience in which sight and sound work in unison.” A+ work!
Here’s some more art in motion: the Brooklyn-based Sketchbook Project is a mobile library exhibition, transporting over 4,000 artist notebooks across North America. They gear up for their biggest tour yet, stopping throughout the US and Canada to share art and inspiration. Visit their site to find out when they’ll be in your neighborhood and how you can contribute a sketchbook of your own.
Yet the night’s real show stopper wasn’t a dress – it was the chandelier. Made from 25,000 razor blades, it hung in the museum’s atrium like a sharply shimmering silver beacon and stopped everyone in their tracks. Bold statements and a rebellious attitude form the backbone of the Punk movement, and the Met‘s exhibition (open until August 14th) explores the impact that it’s had on fashion.
Internet videos are designed to be short and sweet, trying anything and everything to make you laugh, smile or freak out. Yet commenting, emoticon sharing and simply writing “LOL” fail to capture the human quality behind the responses they elicit. That’s why the pop culture purveyors at Buzzfeed have partnered with Starbucks to introduce the “Reaction Cam” feature on their blog, allowing users to record and upload a 3-second GIF and give comments a more human touch. Try it for yourself – it will have you saying “OMG!”
Here’s a song that’s bound to get a reaction: New York-based duo ASTR presents their smooth and satisfying indie pop tune, “Operate.” Don’t be surprised if you give it a listen and find yourself humming it all throughout the weekend.
It’s been too long since we’ve found ourselves Between Two Ferns, watching our ever-gracious host Zach Galifianakis (The Hangover trilogy) talking to – and offending – some of our favorite celebrities in his low-budget, cult classic web series. After a lengthy hiatus he returns with flying colors, chatting with Oscar-nominated actor James Franco (Oz The Great and Powerful). The interview takes an unexpected and outrageous turn when the musical comedy trio The Lonely Island crashes the Spring Break party, debuting another instant classic. This video is Not Safe For Work, but it is safe for play:
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This Friday Fix will get your heart racing: Benedict Cumberbatch shakes the soul of Star Trek, Call of Duty unmasks new ‘Ghost’ teaser, Russian rockers give action some perspective, Beyoncé and H&M launch splashin’ new fashion, Daft Punk’s ‘Get Lucky’ enjoys a killer cover and fluid takes flight on Instagram. Let the adrenaline rush begin!
Star Trek Into Darkness is pulling out all the stops in the climactic countdown to release. An extensive international rollout including premieres in Sydney, Moscow, Berlin, Paris and London has truly made this film a global event. Yet amidst the star-studded glitz and glamor, the ominous agent of terror John Harrison (Benedict Cumberbatch) is ever-watchful. Hungry for vengeance, his latest psychological vendetta takes aim at The Soul of the Enterprise: Lt. Uhura. Her emotional vulnerability with Spock may become a serious liability, putting her entire crew in jeopardy. They say “love is a battlefield,” but it’s never looked this dangerous:
On the subject of mysterious identities, Call of Duty shows us the true power of masks with the new teaser for their forthcoming title “Ghosts,” honoring weapon-wielding warriors from every corner of the globe. Though we’re sure there are many secrets in store for the juggernaut franchise, we’re hoping much more will be revealed at the live demo and next generation XBOX reveal on May 21st.
If your pulse isn’t up by now, it will be soon. The latest production from Russian rock band Biting Elbows is more action film than music video. Kinetic pacing, inventive first-person filming techniques (using the GoPro) and gratuitous violence are all in a day’s work as the video quickly becomes a bonafide viral sensation. Believe it or not, their video for the single “Bad Motherf***er” is very much NSFW. Please enjoy responsibly:
Instagram is beloved for making every user feel like a true artist – but let’s not forget about professional photographers out there taking advantage of the social media platform. Belgium-based shutterbug Manon Wethly caught our eye this week with a style all her own. We haven’t been this caught up in a photo feed since Murad Osmann’s girlfriend dragged him around the world. While most Instagrammers are content to post the mouth-watering meals, Wethly isn’t afraid to play with her food – or rather, her drink.
While her hip hop husband Jay-Z debuts his contribution to The Great Gatsby soundtrack 100$ Bill this week, Beyoncé struts her beach-ready body for her new Mrs. Carter collection at H&M. The summer line includes sun dresses, bikinis and other seasonal styles (voluptuous curves and dance moves not included). In addition to looking good, you’ll feel great knowing that 25% of the proceeds go to sustainable water projects. We’ll drink to that!
Finally, multi-talented British musician George Barnett becomes a one-man Daft Punk - in fact, his cover for the smash single ‘Get Lucky‘ (off the forthcoming album Random Access Memories) has many claiming it’s even better than the original. You’ll just have to press play and decide for yourself:
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This Friday’s Fix spreads the sound of music: Pepsi busts out Beyoncé’s best, The Great Gatsby gives us the goods, OK GO gives power to the people for their next video, Samsung leads the ‘Charge’ and Saint Laurent unleashes some seductively dark rock-and-roll swagger. It’s showtime!
Pepsi celebrates the legacy of a living pop legend: Beyoncé. Throughout the years, her songs and styles have become instantly iconic – and she’s still going stronger than ever. Watch as Beyoncé relives some of her greatest moments – and movements – in the hip-popping, jaw-dropping advert ‘Mirrors.’
And speaking of the reigning queen of pop, Beyoncé lends her vocal talents to the latest trailer for The Great Gatsby – along with recording stars André 3000, Lana Del Rey and Florence + The Machine. The killer soundtrack is a highlight, but don’t let it overshadow what looks like another Baz Luhrmann visual masterpiece (as evidenced by the 6-piece character poster series below). This is the kind of trailer where one viewing may never be enough!
Visitors to the Fix know that we’re big fans of the band OK GO and even bigger fans of their crazily creative videos. Their new single ‘I’m Not Through’ is currently sans video… and that’s not cool with us. Fortunately, to create their next big thing, the band has teamed up with Saatchi & Saatchi and the most creative force in the world: you. Show them your stuff for a chance to make it big. The winning work will be shown in Cannes as part of the Saatchi & Saatchi New Director’s Showcase so start getting creative . . . you have until May 7th to submit your work!
Staying with mind-blowing videos for a minute, the latest commercial from Smart TV creators Samsung is simply called ‘Charge’. Created by pioneering director Romain Gavras, this is advertising at its best – a mini movie that makes you sit up and take notice.
The Saint Laurent ‘Music Project’ brings together two of our favorite things: good fashion and good music. Hedi Slimane returns to his roots as he photographs alt rock royalty for the brand’s latest campaign. Marilyn Manson and Courtney Love are among those who styled themselves with very cool results . . .
Enjoy the weekend. . . Come back next Friday for an encore presentation.
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