This Friday Fix will get your heart racing: Benedict Cumberbatch shakes the soul of Star Trek, Call of Duty unmasks new ‘Ghost’ teaser, Russian rockers give action some perspective, Beyoncé and H&M launch splashin’ new fashion, Daft Punk’s ‘Get Lucky’ enjoys a killer cover and fluid takes flight on Instagram. Let the adrenaline rush begin!
Star Trek Into Darkness is pulling out all the stops in the climactic countdown to release. An extensive international rollout including premieres in Sydney, Moscow, Berlin, Paris and London has truly made this film a global event. Yet amidst the star-studded glitz and glamor, the ominous agent of terror John Harrison (Benedict Cumberbatch) is ever-watchful. Hungry for vengeance, his latest psychological vendetta takes aim at The Soul of the Enterprise: Lt. Uhura. Her emotional vulnerability with Spock may become a serious liability, putting her entire crew in jeopardy. They say “love is a battlefield,” but it’s never looked this dangerous:
On the subject of mysterious identities, Call of Duty shows us the true power of masks with the new teaser for their forthcoming title “Ghosts,” honoring weapon-wielding warriors from every corner of the globe. Though we’re sure there are many secrets in store for the juggernaut franchise, we’re hoping much more will be revealed at the live demo and next generation XBOX reveal on May 21st.
If your pulse isn’t up by now, it will be soon. The latest production from Russian rock band Biting Elbows is more action film than music video. Kinetic pacing, inventive first-person filming techniques (using the GoPro) and gratuitous violence are all in a day’s work as the video quickly becomes a bonafide viral sensation. Believe it or not, their video for the single “Bad Motherf***er” is very much NSFW. Please enjoy responsibly:
Instagram is beloved for making every user feel like a true artist – but let’s not forget about professional photographers out there taking advantage of the social media platform. Belgium-based shutterbug Manon Wethly caught our eye this week with a style all her own. We haven’t been this caught up in a photo feed since Murad Osmann’s girlfriend dragged him around the world. While most Instagrammers are content to post the mouth-watering meals, Wethly isn’t afraid to play with her food – or rather, her drink.
While her hip hop husband Jay-Z debuts his contribution to The Great Gatsby soundtrack 100$ Bill this week, Beyoncé struts her beach-ready body for her new Mrs. Carter collection at H&M. The summer line includes sun dresses, bikinis and other seasonal styles (voluptuous curves and dance moves not included). In addition to looking good, you’ll feel great knowing that 25% of the proceeds go to sustainable water projects. We’ll drink to that!
Finally, multi-talented British musician George Barnett becomes a one-man Daft Punk - in fact, his cover for the smash single ‘Get Lucky‘ (off the forthcoming album Random Access Memories) has many claiming it’s even better than the original. You’ll just have to press play and decide for yourself:
Be a Friend of FIVE33: like, follow, share and let us know what you think.
This Friday’s Fix spreads the sound of music: Pepsi busts out Beyoncé’s best, The Great Gatsby gives us the goods, OK GO gives power to the people for their next video, Samsung leads the ‘Charge’ and Saint Laurent unleashes some seductively dark rock-and-roll swagger. It’s showtime!
Pepsi celebrates the legacy of a living pop legend: Beyoncé. Throughout the years, her songs and styles have become instantly iconic – and she’s still going stronger than ever. Watch as Beyoncé relives some of her greatest moments – and movements – in the hip-popping, jaw-dropping advert ‘Mirrors.’
And speaking of the reigning queen of pop, Beyoncé lends her vocal talents to the latest trailer for The Great Gatsby – along with recording stars André 3000, Lana Del Rey and Florence + The Machine. The killer soundtrack is a highlight, but don’t let it overshadow what looks like another Baz Luhrmann visual masterpiece (as evidenced by the 6-piece character poster series below). This is the kind of trailer where one viewing may never be enough!
Visitors to the Fix know that we’re big fans of the band OK GO and even bigger fans of their crazily creative videos. Their new single ‘I’m Not Through’ is currently sans video… and that’s not cool with us. Fortunately, to create their next big thing, the band has teamed up with Saatchi & Saatchi and the most creative force in the world: you. Show them your stuff for a chance to make it big. The winning work will be shown in Cannes as part of the Saatchi & Saatchi New Director’s Showcase so start getting creative . . . you have until May 7th to submit your work!
Staying with mind-blowing videos for a minute, the latest commercial from Smart TV creators Samsung is simply called ‘Charge’. Created by pioneering director Romain Gavras, this is advertising at its best – a mini movie that makes you sit up and take notice.
The Saint Laurent ‘Music Project’ brings together two of our favorite things: good fashion and good music. Hedi Slimane returns to his roots as he photographs alt rock royalty for the brand’s latest campaign. Marilyn Manson and Courtney Love are among those who styled themselves with very cool results . . .
Enjoy the weekend. . . Come back next Friday for an encore presentation.
The Friday Fix salutes March Marketing Madness: The Wolverine drops its 6-second “Tweaser” on Vine, Game of Thrones goes modern-day medieval, Spotify gives new life to music, M83 ushers us into Oblivion, Pacific Rim goes large, Bioshock Infinite blows us sky high, Secret Door opens up the world around us and Bear Grylls learns to fly.
Summer is right around the corner, and the season’s hottest films are heating up their campaigns – the equivalent of showing off their “beach bodies.” Pacific Rim is beginning to pull out the big guns with an up-close-and-personal look at the towering robotic Jaegers protecting our future from Guillermo del Toro‘s nightmarish Kaiju creatures. After meeting these mechs in blueprint form, it certainly is a treat to see them taking shape in such an epic way. The expansive lineup is still being drip-fed to fans, but meet the fleet as it stands:
Fans of ‘The Wolverine‘ were teased to the point of insanity this week. Director James Mangold turned to Twitter’s up-and-coming video service Vine to debut the first ever “tweaser” (Twitter teaser) using this burgeoning platform (click here to view). Just as Twitter caps postings at 140 characters, Vine gives users a hearty 6 seconds to capture our limited attention spans – but Wolverine managed to pack a lot of action-packed content into that tiny frame. Of course, this byte-size blitz was only a teaser for the following day’s 20 second clip on MTV – which was in turn a tease for the official teaser trailer released the following day. Reinforced by motion posters and international trailer cuts, Wolverine has decisively left his Adamantium mark, converting all this teasing into audience pleasing.
‘Olympus Has Fallen’ also launched a Vine-based marketing initiative of their own, releasing 6-second fan reactions from early screenings to build buzz. It seems the social media platform is priming itself to becoming the next big thing in movie marketing.
In the wake of tomorrow’s technologies, Game of Thrones marketing gets medieval on our asses. The breakout fantasy-action phenomenon gears up for what promises to be its biggest season yet as it counts down to the hotly-anticipated Easter Sunday premiere. In the week-long lead-up to launch, the GOT universe comes crashing into our world with the ‘Game of Thrones Ascent’ social game, ‘Join the Realm’ app allowing users to create their own social media sigils, and a handful of pieces from the pop art pioneers at Mondo. Perhaps some season 3 ‘Easter Eggs’ are hidden within…
Speaking of spectacular worlds, why not take a closer look at our own? Not since StumbleUpon have we found a site this unpredictable, enriching and addictively distracting! ’Secret Door’ is your online portal to a mystery destination, allowing users to explore the new setting with 360 degree turnarounds (like Google Maps for exciting getaways). So far we have ventured to museums, forests and canyons — all from the comfort of our own desk. Where will it take you? Click here to find out…
M83 has provided the unofficial soundtrack to the FIVE33 office for years – now Anthony Gonzalez and co. will bring their cinematic grandeur to the sweeping sci-fi epic Oblivion. They dazzled us with the first release from the movie score , ‘StarWaves.’ Now they take their atmospheric sound to the next level, recruiting Norwegian vocalist Susanne Sundfør for the title track. The album is out on April 9th; the Tom Cruise-fronted film opens April 19th. Strap on your headphones and prepare to enter a state of Oblivion:
Streaming service Spotify has thus far found success turning ear-tingling bliss into word-of-mouth buzz. Now they launch their first formal campaign, assaulting the airwaves with AV pieces and print ads as uplifting and indescribable as music itself. Part inspirational, part irrational, you’ll laugh til you cry – and vice versa – as you rediscover the pure joy of music.
As Hollywood gets in shape for another blockbuster summer, video games continue to teach the movie industry a thing or two when it comes to pioneering storytelling. This week, our most anticipated video game of recent years BioShock Infinite was finally released after a wait that felt – well, infinite. The game is scoring big points with critics and consumers alike – racking up 85 awards and provoking hot debate amongst players around the world. It is that most rare thing — an interactive experience with rich characters, dramatic depth, a twist you’ll never see coming and something to say about the world we live in. Before we return to the airborne city of Columbia for the weekend, here’s a taste of what makes this game so infinitely engaging:
And just to end the Friday Fix with a good laugh, we turn to our favorite celebrity survival expert Bear Grylls (Man vs. Wild) as he instructs Air New Zealand passengers in his area of expertise: the fine art of not dying. You’ve most likely seen airline safety videos before – but not like this!
Pass along the March Gladness, and be sure to find, friend and follow us for all the Fix you can handle.
The FIVE33 Group is a creative communications agency known for its groundbreaking International campaigns.
With a global business and enviable client base in entertainment, fashion, retail and sport, FIVE33 combine quality of thought with quality of execution, binding them together in new and unprecedented ways.
