FIVE33′s Friday Fix

August 3, 2012 at 12:01 pm · Filed under Advertising, Events, Fashion, Movies, Music, Wreck-It Ralph

The Friday Fix hits the ground running as the new ‘Skyfall’ trailer drops, ‘Wreck-It Ralph’ raises a ruckus, ‘Boardwalk Empire’ blows us away, Nike goes for ‘Greatness,’ Louis Vuitton proves that actions speak as loudly as ‘Words,’ and one more thing… giant robots are real. Yeah, that just happened.

Now this is how you grab the world’s attention. Our favorite superspy James Bond suited up for London’s Olympic Opening Ceremony, where he accompanied Queen Elizabeth on a helicopter base jump over the stadium, parachuting onto the field. For a “secret” agent, he sure knows how to make a grand entrance. Between Craig’s suave heroics and the Queen’s cheeky humor, 007 grabbed the world’s attention just in time for the latest ‘Skyfall’ trailers to drop, revealing the always-brilliant Javier Bardem as the newest Bond (and Blonde) villain. The superspy is back… and the world will be watching.

Another highly-anticipated film going for gold in the 2012 games is Wreck-It Ralph. A series of Olympic-themed commercials finds the block-fisted buffoon, voiced by John C. Reilly, trying his (massive) hand at the Summer Games with comedically chaotic consequences. Co-stars Jack McBrayer and Jane Lynch make an in-person appearance to offer an exclusive look into the movie’s action-packed arcade worlds:

Movie stars may have caught Olympic fever, but let’s not lose sight of the athletes. Louis Vuitton found their own unique way to celebrate one of the world’s gold medal greats: Muhammad Ali (who also appeared at the opening ceremony). The boxing legend’s lyrical genius is brought to life with the spoken word performance of Yasiin Bey (the artist formerly known as Mos Def) and calligrapher Niels Shoe Meulman to deliver a knockout tribute. ‘The Greatest Words’ series forms part of the brand’s Journeys campaign, capturing the spirit some of the world’s most extraordinary personalities. Take the journey here:

Hollywood – along with the rest of the world – has long been fascinated with massive weaponized robots… but are they closer than we think? More intelligent than artificial, the cinematic ‘robo-lution’ will be taking over the box office with films such as the reboot of RoboCop, the Tom Cruise action-adventure Oblivion and the Guillermo del Toro epic Pacific Rim, to name a few. Now, thanks to Japanese tech company Suidobashi Heavy Industry, the world can live out its dreams of controlling a giant robot for the bargain price of $1.28 million.


The season 3 trailer for the Emmy-winning HBO series Boardwalk Empire is a slow-motion symphony of visual splendor and emotional provocation. Re-envisioning the heart-stopping Season 2 finale, the spot definitively proves who’s in charge. “You can’t be half a gangster,” and it’s quite clear which side of the line Boardwalk Empire falls on. (WARNING: Season 2 spoilers. Proceed accordingly).

With the finish line in sight, we end on a rousing note. Not surprisingly, every company involved in the London Olympics has released their own version of uplifting advertising ranging from proud Moms to official countdown, but here at FIVE33, we think Nike stands atop the winner’s podium. Maybe it’s the voiceover from Brit actor Tom Hardy (without the Bane face mask), or the clever use of global towns all called London, or the powerfully simple message that greatness is for everyone. Perhaps it’s all of the above. This ad perfectly sums up the spirit of the Olympics and the greatness it inspires us to achieve.

There’s always an abundance of greatness in the world… come back next week for the best of the best.