Enter the Friday Fix: Tokyo lights up the night, Footlocker steps up big time, Playboy has its ups and downs, and Max Payne finally strikes back. Come see the sights!

The new ad for sneaker specialist Footlocker gives us a glimpse of a more entertaining shopping experience – and who doesn’t want that? Throw on your pumped up kicks and show off your fancy footwork.

Last weekend saw the opening of the Tokyo Hotaru Arts Festival, and rather than launching with an exclusive party for the select few, the organizers (with a little help from Panasonic) invited the entire city to float 100,000 LED lights down the Tokyo river. The eerie, bioluminescent blue hue weaving through Toyko made for a stunning sight.

Bring the Payne! The long-awaited release of Rockstar Games’ Max Payne 3 has been one of the most highly anticipated video game events of the year. Back after a nine year hiatus, the former New York City detective finds himself in truly cinematic surroundings and proves that he’s still the biggest bad ass out there. We can’t wait to get our hands on a copy and see if it lives up to the decade-long hype.

Clearly, a lot can happen in a week – and according to this French advert for Playboy shower gels, a lot can happen in an elevator too! You’ll never want to take the stairs again.

You may now return to your regularly-scheduled weekend.