Let the games begin! This week it’s game on at E3, ‘Wreck-It Ralph’ gets some much-deserved wreck-ognition, Maison Martin Margiela takes their website to the next level, Brett Novak busts some moves for Mercedes and ‘The Family Bones’ video is so good we just had to post-it. Continue?
We were ecstatic to see our good friend Wreck-It Ralph smash his way into the limelight this week with a brilliant first-look trailer. The block-fisted buffoon, voiced by John C. Reilly, scores major points with his humor, heart and hi-jinx. In the few days since its unveiling, critics have been showing it some serious love (and not just the gamer geeks). As the campaign to the November release moves full speed ahead, the official brand site offers plenty of arcade extras to explore. Check out expansive game worlds, meet colorful new character and even play the 8-bit Fix-It Felix Jr. game! Insert coin here:
Sticking with our 8-bit theme, the latest video from California’s homegrown band The Family Bones artfully used over 25,000 Post-it notes to change the world. You’ll never need another reminder again…
Los Angeles became the video game holy land this week as developers, celebrities and button mashers converged upon the Convention Center for E3 2012. Alongside our good friend Wreck-It Ralph, gamers got to see some new titles unveiled to the world for the first time. While this year’s show had less excitement than it will next year (expect Next Generation announcements… FINALLY) there were some fantastic looking games on show.
Alongside the brilliantly dystopian The Last Of Us (imagine Ico in a post-nuclear future), a visually stunning new Star Wars game and David Cage’s intriguing Beyond, the coolest thing we saw was Ubisoft’s Watch Dogs, a ‘hack-em-up’ that gives you the tools to turn an entire city into a weapon. It’s rare that we see truly original gaming concepts, but trust us, this is one of them.
The brand-new brand site from Maison Martin Margiela is a breath of fresh air in a world of hyper real, super glossy fashion websites. When everything you need to say about your brand is already out in the open, why not provide a simple, singular portal for your followers? Less just became much, much more.
Simplicity is what makes this next video one of the coolest things we’ve seen all week. Filmed at an abandoned waterpark in the Mojave Desert, this collaboration between Mercedes-Benz, filmmaker Brett Novak and skate revolutionary Kilian Martin makes us want to pick up a board and skate into the sunset. Care to join?
The game is over, but the show must go on… give your week some ‘Extra Life’ next Friday.
