This week the Friday Fix packs some patriotic pop culture: Lana Del Rey delivers a retro-fied ‘National Anthem,’ the new ‘Looper’ trailer goes back to the future, Peroni adds some pop to the opera, The Shard lights up London, Gaultier gets flap-happy and we countdown to the 2012 Olympics. Let the fireworks begin!
The countdown to the Olympic games is well underway. With just under a month before the world’s best athletes battle for gold medal glory in London, the BBC has revealed its network-wide trail piece. Based around the concept of ‘Stadium UK,’ the animation shows athletes competing amongst the iconic British landscape, featuring the specially commissioned single ‘First Steps’ by Brit band Elbow.
Keeping things musical, Italian lager company Peroni is opening up the world of opera to a new generation with the help of innovative producers Go Opera and British musician Kwes. Encapsulating the brand’s values of ‘passion, flair and effortless style,’ the grand ole opera just got a lot more refreshing. We’ll drink to that!
While Peroni opens our ears, the high-concept film Looper aims to blow our minds. This temporal action movie released a pulse-pumping second trailer last week, and all we can talk about is how totally unrecognizable Joseph Gordon-Levitt is. Undergoing 3 hours of makeup everyday to transform him into a young Bruce Willis, this time-traveling thrill ride has certainly grabbed our attention. Watch it now- there’s no time like the present:
A futuristic new world became a little more tangible yesterday as the newest edition to the London skyline was officially unveiled. The Shard is Europe’s tallest building at 1016ft, and it certainly made its presence felt as it shot 12 lasers and 30 search lights out across the night sky. Between the Queen’s Jubilee, the upcoming Olympics and this breathtaking new skyscraper, the international spotlight is firmly fixed on London.
As the couture catwalks close for another season, the usual runway buzz seems to have quietened. In lieu of Galliano’s signature theatrics, the baton was passed to Jean Paul Gaultier- and he didn’t disappoint (though his collection seemed to be more than a slight nod to the former head of Dior). Top hats, headbands and a heavy sprinkling of 1920′s flapper fashion made this our favorite show of the week.
Our first Fix of July would not be complete without a splash of patriotism from our LA office. ‘National Anthem’ is Lana Del Rey‘s latest single and this week is our salute to the stars and stripes. It red, white and blew us away:
Celebrate your freedom with a fantastic weekend. We’ll be back next week for all the Comic-Con action.