Philips Pods - THE AMBISPHERE
Distinctive Philips branded concept environment to launch the Ambilight Television.
The AMBISPHERE was proposed as an immersive structure crafted to maximize and encompass the viewer's peripheral field of vision, linking colour to mood, and immersing the consumer in an intuitive multi-sensory environment.
Three module designs, each with unique shape and function, could be used in isolation or as a striking installation, offering flexibility to adapt to all locations and tailor the style of experience for variable footfall and cultural mindsets.
The concept incorporated build, scalable implementation, partnership opportunities, content creation and indoor and outdoor touring solutions with assured retail stand out and prominence.
