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Eventising Disney's Enchanted
FIVE33 designed, produced and toured a fully immersive brand experience to create event status around the release of Enchanted ensuring mass B2B and media support across Europe and the US.
A year prior to release, the team designed a self-contained world capturing the magic from the movie in three key settings - the animated world of Andalasia, the vibrant energy of New York and the grandeur of the Enchanted Ballroom, enabling guests to literally step into the world of the filmmakers' imagination.
In addition to the build and management of the tour, FIVE33 created the strategic communication presentation, accompanying script and soundtrack for the experience.
The entire Enchanted Walkthrough was toured to Germany, France, Belgium, Spain, UK, New York and Los Angeles resulting in highly successful partnerships and widespread press coverage.
