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Global adidas Predator PR launch
Adidas is the world's leading football brand and Predator is the best selling football boot in the world, with over 1 million units sold per year.
To launch the latest Predator boot to a global audience of press & media, FIVE33 conceived the design and build of a carefully crafted pair of super-sized Predator boots along with the largest shoebox in the world, standing 15 metres high and weighing 6 tonnes. The whole event was choreographed to an exclusively written and produced FIVE33 sonic soundtrack.
This visually arresting, high impact installation located at the Trocadero in the bustling heart of Paris created the perfect backdrop to the start of the adidas football campaign in the presence of football superstars Gerrard, Janko, Reine, Voronin, Gomis, Landreau and Vittek.
FIVE33 also orchestrated and event-managed the worldwide press conference attracting a media audience from across 19 markets.
