The Ratatouille Big Cheese Tour
To generate mass pre-awareness and hype for the release of Disney/Pixar’s acclaimed feature animation Ratatouille, FIVE33 designed, constructed and toured a super-sized wedge of cheese to 15 cities across Europe.
The Big Cheese Tour brought together all the charm and humour of the movie in a way that had to be seen to be believed...
Inside, families were entertained by comedy chefs and taken into a High Definition cinema arena, where they were introduced to the film with a unique sensory experience hosted by the film’s culinary hero, Remy…
…Smell-O-vision!
A custom interactive AV experience enhanced by amazing aromas, lighting effects and surround sound ensured that families had their appetites well and truly whetted for Ratatouille.
The film opened to huge success at the international box office taking a staggering $414m.
