ALICE IN WONDERLAND: THE TOURING EXHIBITION.
Working in close partnership with the filmmakers, FIVE33 created ALICE IN WONDERLAND: The Touring Exhibition - an immersive experience that brings
Tim Burton's unique vision to life.
Visitors are invited to tumble down the rabbit hole, following in Alice's footsteps on a 5,000 square foot voyage of discovery.
Launching in London, the Exhibition went on to make a huge splash at Comic-Con in San Diego and Cinema Expo in Amsterdam. We then launched Wonderland on a world tour that would take in Toronto, Berlin, Deauville and Tokyo, and will hit Madrid in February.
Generating huge publicity, from TV coverage to online buzz, the tour has given Alice in Wonderland an estimated media reach of 189 MILLION people.