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adidas End to End tour
A mobile retail experience devised to take the new adidas Originals graffiti inspired range to the streets. Literally.
A group of the world's most highly respected graffiti artists were assembled, transforming a vintage double-decker bus into a consumer facing, interactive showcase of the End to End product story. This brand activation concept was a true showstopper as it cruised all across Europe.
Bringing the brand, story and collection to life in a cohesive and authentic way, the tour elevated the product range to must-have status within a gallery-like interior, contained within an exterior that provided a moving visual spectacle for adidas fans and the general public alike.
