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adidas European Retail Activation
FIVE33 worked from concept to delivery on the adidas Originals retail activation program spanning music, fashion, dance, gaming and sports lifestyle.
Set within numerous retail environments, the brand installation - enhanced by in-store theatre and interactive pods - enabled consumers to engage and experience the brand, while leaving their mark in a variety of exciting new ways.
Consumer engagement figures resulted in a significant upturn in sales.
The brand experience rolled out in Paris, Barcelona, Milan and the Czech Republic.
